Offer Campaign Saturation Fact of Fiction (LA 1406)
Transcript:
Steven Butala:
Steve and Jill here.
Jill DeWit:
Hello.
Steven Butala:
Welcome to the Land Academy show entertaining land, investment talk. I'm Steven Jack Butala.
Jill DeWit:
And I'm Jill De Wit broadcasting from sunny Southern California.
Steven Butala:
Today Jill and I talk about offer campaigns. Is it a saturation? Is it fact or fiction?
Jill DeWit:
I-
Steven Butala:
What is offer campaign saturation?
Jill DeWit:
Well I think it's both. Hold on a second. The fact and fiction, is that fair? Can I say that?
Steven Butala:
Yeah. It's not fiction on our part.
Jill DeWit:
Right.
Steven Butala:
Well, I'm going to give the facts.
Jill DeWit:
Okay, yeah. Yeah.
Steven Butala:
And then you're going to decide whether or not it's fiction.
Jill DeWit:
Okay, wait. There is a number to the properties, kind of. People always say they can't make more property, but you could subdivide, but we're not going to get into that. I'm not going to start a little argument about that, right?
Steven Butala:
Me either.
Jill DeWit:
Okay. Thank you. And there are countries that are making more land, like Holland. We're not even going to go there. That doesn't count. But so there is a fact to the numbers. But when you really take a step back and look at how many of us are doing it and doing this well, and actually doing mail and sending things out and buying property, the number gets smaller and smaller and smaller and smaller.
So, do I worry and panic about it, is kind of the fiction for me.
Steven Butala:
Yeah.
Jill DeWit:
So, that's where I'm at.
We all have life insurance. We all have all kinds of insurance. I have fire insurance. I have flood insurance. Look where we live, you guys.
By the way, I have to get tsunami insurance because of what's behind me. It's the weirdest thing. We're technically in a tsunami zone because of the water behind me. Do I really worry that I'm going to use a tsunami insurance? No, but I have it.
So it kind of ties into this too, you know? I'm like, all right fact, or fiction? Fact, I have to get tsunami insurance. Fiction, is it really going to happen? Probably not, hasn't happened yet.
Steven Butala:
I don't think it's ever happened here.
Jill DeWit:
I know.
Steven Butala:
Is there ever been a tsunami in Los Angeles?
Jill DeWit:
No, but we're in a tsunami zone. We have to call it that.
Steven Butala:
So if there's never been a tsunami-
Jill DeWit:
Yeah.
Steven Butala:
Off of LA's coast, wouldn't it be awesome if you were the insurance company who sold insurance?
Jill DeWit:
I want that job. Yes.
Steven Butala:
That's something that's probably never going to happen.
Jill DeWit:
New business model being formed right now.
Steven Butala:
That's what side of this thing you're on.
Jill DeWit:
Yep.
Steven Butala:
That's what side of this real estate mailing thing that we're all on.
Jill DeWit:
Exactly.
Steven Butala:
We're on the blackjack dealer's side.
Jill DeWit:
Ooh, I like that.
Steven Butala:
The odds are way in our favor that it's going to go the way we want it.
Jill DeWit:
But the blackjack player still thinks they're going to win.
Steven Butala:
That's right.
Before we get into it, let's take a question posted by one of our members on the landinvestors.com online community. It's free.
Jill DeWit:
That was a really good analogy, by the way. I like that. That's good. Leonard wrote, "Hello, Land Academy members. Most of what I've heard about from the weekly calls in regards to improving property follows the thinking. "Don't look at it, don't touch it. Don't breathe on it," in quotes. Then occasionally Steve suggests dropping a mobile home on it. How is this possible? When researching comps for some acquisitions in California, all of the realtors asked about if the lots had wells and if not, could I get one installed, suggesting that the property price would increase 60 to a 100% just because there is a well on the prope...