Offer Campaign Timeframe (CFFL 523)
Transcript:
Jack Butala: Jack Butala with Jill DeWit.
Jill DeWit: Hey there!
Jack Butala: Welcome to the show today. In this episode Jill and I talk about our offer campaign timeframe, the 30 day timeframe. So once that thing gets in the mail, what to expect almost day by day, I guess, for the first 30 days. Before we get into it, let's take a question posted by one of our members on the Landinvestors.com online community. It's free.
Jill DeWit: Okay. Bradley asked, he said, "Hello Land Investors. I'm looking to make land investment, via data, a potential career. I was hoping I could find the answers to a few questions below. Thanks in advance. How much capital should I have to start, including the Land Academy cost and presumed mailing of 2,000 offers per month?" So one of our guys, this is really cool, already weighed in so I'm gonna read his reply here. Chaz replied, "Presuming capital isn't an issue, how many should a total real estate novice send out, hold on a second, and how much learning should I do before sending out mailers if I want to start ASAP?" Well, the program should be enough to get started. With that, it's hard to say how much learning's enough, like the last show. Send one mailer of 1500 letters before making any decisions on monthly numbers.
Jack Butala: That's great advice and that's what we've said since we've started this Land Investor scenario. About 1500 letters for the first month and just see what ... This is actually timely, this is a good question, it has to do with our show also. 1500 mailers? I think you should have, what, 5000 maybe 10000 bucks for acquisition money or access to it, you know-
Jill DeWit: Depending on what your budget is, might be 50,000 to 100,000.
Jack Butala: And I think about 2000's is, $2000 is a lot per month. You're gonna need a lot less than that to actually-
Jill DeWit: On the mailers?
Jack Butala: Yeah
Jill DeWit: Yeah
Jack Butala: And plus with the Land Academy fees and the whole thing.
Jill DeWit: Right
Jack Butala: It's less than that. [crosstalk 00:02:01]It's probably closer to, I don't know, 1000.
Jill DeWit: Right.
Jack Butala: But, you know, you could get ... there are people in the group and we get, you know 10, 15, 20 transactions out of one mailing campaign so ... that keeps you busy for a long time if you're new.
Jill DeWit: It does.
Jack Butala: You know, you want to get 'them sold and catch up so ... A lot of people think that there's a schedule. But here's my point to this; a lot of people think it's like a machine, so when you're brand new, you don't just sit and say, "I want to make a machine out of it. I'm going to send out 1500 mailers on the 3rd of every month. I'm gonna allocate $12,000 each month for acquisitions. I'm going to sell $24,000 each." Bang, bang. It just doesn't go that way. It does for us, quite honestly, now. But we're what, 25 years into this. 20 years into it, so ... Go ahead, Jill.
Jill DeWit: So having said that-
Jack Butala: She just raised her hand like we were in school.
Jill DeWit: I did!
Jack Butala: I kinda like it, makes me feel tingly.
Jill DeWit: Thank you. Having said that ... so ... but ... It is good to have schedule and push yourself though. I will say this, some of my real successful folks have really sat down and tasked themselves and stuck to their schedule.