Our In-House Title Escrow Company is COMING SOON (1026)
Transcript:
Steven Butala: Steven and Jill here.
Jill DeWit: Hi.
Steven Butala: Welcome to the Land Academy Show, entertaining land investment talk. I'm Steven Jack Butala.
Jill DeWit: And I'm Jill DeWit, broadcasting from sunny southern California.
Steven Butala: Today Jill and I talk about our in house title escrow company that's coming soon.
Jill DeWit: Coming back soon.
Steven Butala: And it's not, not that, it's nothing new for us. This'll be our third launch of our title and escrow company.
Jill DeWit: You think it's three?
Steven Butala: Yeah.
Jill DeWit: You think so?
Steven Butala: We had to turn it off twice because it was so popular.
Jill DeWit: Yeah.
Steven Butala: We weren't staffed up right.
Jill DeWit: Okay.
Steven Butala: It was priced a little bit incorrectly.
Jill DeWit: Too low.
Steven Butala: And we just didn't have the right people running.
Jill DeWit: We got bombarded. I didn't have enough people running.
Steven Butala: Yeah.
Jill DeWit: I had the right people. I didn't have, I didn't have 12 of them.
Steven Butala: Exactly. It turns out our members, well, we'll talk about it in a minute.
Jill DeWit: Yeah.
Steven Butala: Before we get into it, let's take a question posted by one of our members on the landinvestors.com online community. It's free.
Jill DeWit: Jason asks, "When you're creating your mailer, how do you send offers to the owners of the property?" All right. He's clearly new and just found us. He's asking the right question in the right place. So that's good.
Steven Butala: Picture a spreadsheet with a thousand lines in it. Every single line in that spreadsheet represents a piece of real estate. And in each line there's lots of columns. There's a the first name of the person who owns it, the second, their last name, the address of the property, the address of where the tax bill goes to, how large it is, how many acres,-
Jill DeWit: Zoning.
Steven Butala: How many square foot and on and on. Three hundred actual pieces of, lines of, columns of data that are associated with every one of those lines.
Jill DeWit: Right.
Steven Butala: You take that thousand line spreadsheet and you merge it in what's called a mail merge into Microsoft Word. So you take Microsoft Excel document into a Microsoft Word document.
Jill DeWit: Right.
Steven Butala: And you merge them together and all the variables, the size and the person's name, there's constants and variables inside the Microsoft Word document. So now the end result is, without getting into tremendous amount of detail, a super long pdf that's miles long with perfect offers that have diff... Every single offer has a different name on it, who it's addressed to, a different assessor's parcel number. And so if you go on YouTube and you look up mail merge 101 or how to do a mail merge or what is a mail merge? There is incredibly, an incredible amount of free and valuable information about how to do this.
Jill DeWit: Right. What you are doing is creating unique and personal offers to each and every property owner.
Steven Butala: Yeah.
Jill DeWit: Because that's what sings to them. Let's be honest,