Our Members Love Mixed Mailers Here is Why
Jack Butala: Our Members Love Mixed Mailers Here is Why. Every Single month we give away a property for free. It's super simple to qualify. Two simple steps. Leave us your feedback for this podcast on iTunes and number two, get the free ebook at landacademy.com, you don't even have to read it. Thanks for listening.
Jack Butala:
Jack Butala for Land Academy. Welcome to our cash flow from land show. We show you how to buy property for half of what it's worth and resale it the very next day. Get there first. Great information and instruction from Jack. That's me.
Jill DeWit:
Inspiration from Jill. That's me.
Jack Butala:
Here's some funny stuff that happened to us recently.
Jill DeWit:
Why is it the best sushi we find is in the desert? I am very confused. Have you noticed this? We are having difficulty ...
Jack Butala:
We go back and forth between Los Angeles and Scottsdale. In leaps and bounds there's better sushi here in Arizona.
Jill DeWit:
I can't figure it out. A, I wanted to make my point which is that and, B, I want to ask anybody in the South Bay, shoot me an email please because I don't know where to go. I'm clearly not finding it.
Jack Butala:
We have a great business idea for you. Put it on a conveyor belt and it's like auctioning food off.
Jill DeWit:
It's true.
Jack Butala:
It's like auctioning dinner. You just can't stop yourself from pulling stuff off that sushi conveyor belt.
Jill DeWit:
I know. I have yet to find it.
Jack Butala:
It's a call to action.
Jill DeWit:
It is. It's rolling right by you. That's maybe why we tell everybody out there everywhere, because it's rolling right by them. Someone's going to grab it off the conveyor belt.
Jack Butala:
If you really need to sell it and don't care what the price is, auction it off.
Jill DeWit:
There you go. It will sell.
Jack Butala:
That's a very cute perception. I didn't think about that.
Jill DeWit:
Thank you.
Jack Butala:
It's fish in the desert.
Jill DeWit:
What the heck? We used to make jokes about it. We're like, are we crazy? We should not be eating any kind of seafood here in the desert. We're pretty fair from the ocean. Not that far. Here we are in California. I'm like, I can find good fish but I can't find sushi specifically.
Jack Butala:
That's a good question.
Jill DeWit:
Thank you.
Jack Butala:
In this episode Jill and I talk about why our members love mixed mailers and what they are. Jill, great show today. Before we start let's take a question posted by one of our members on successplant.com, our free online community.
Jill DeWit:
Aaron asked, similar to Land Academy member Luke I'd be interested to hear how you're approaching a mixed mailer. Nice. I'm interesting in doing the same but I haven't quite figured out the optimal logistics. Would love to hear more about your approach there.
Jack Butala:
Turns out I have the answer on this Jill. Here's my regular mailer. A mixed mailer is when you send a large mailer out, several thousand offers to property owners that you've identified but you mix it up. For houses it's different, sub divisions, for land it'll be different counties. You mix it all up. What's the benefit to that? If you do it right you'll get the same response, which is buy a piece of land for every about one hundred letters that you send out. It's usually a little bit better than that but we're conservative. For houses, if you do it right, you'll buy a house for every two thousand or less offers you send out. Why is a mixed mailer even better let's say you pick five subdivisions instead of one.
Don't do this right in the beginning but you got your feet wet, you've turned a few deals, let's say maybe eight, ten properties and you've got the logistics worked out and you know what's going to happen when the people call back and on ...