Property Offer Sending Campaign Cost Breakdown
Jack Butala: Property Offer Sending Campaign Cost Breakdown. Every Single month we give away a property for free. It's super simple to qualify. Two simple steps. Leave us your feedback for this podcast on iTunes and number two, get the free ebook at landacademy.com, you don't even have to read it. Thanks for listening.
Speaker 1: Jack Butala with Jill DeWit.
Speaker 2: Hi.
Speaker 1: Welcome to our show today. In this episode, Jill and I talk about a property offer sending campaign and its cost breakdown. How much does it cost to send offers to owners?
First let's take a question posted by one of our members on successplan.com, our free online community.
Speaker 2: Cool. All right, John asked "Does data to doorstop normally include the elevation of each parcel? If not, how can I find it?"
I want to explain what data to doorstep is real quick.
Speaker 1: Yeah, yeah.
Speaker 2: Then the elevation.
Speaker 1: Go for it.
Speaker 2: Get into it. Data to doorstep is the current name of our tools. It's basically Jack and I have all the education to get you going and rolling in our business and we provide the tools too. That's the name of our basically, the whole package. Buying tools, finding property tools, sending out mailer tools.
Speaker 1: It's our membership.
Speaker 2: Our discounts. It's everything you need.
Speaker 1: If you're a group member and you get all the tools.
Speaker 2: Everything you need to be ... have access to everything that the pro's use to send out offers.
Speaker 1: Right.
Speaker 2: Really is what it is. John is asking about the elevation of each parcel. Is it sea level, is it 1,000 feet, 2,000 feet? What is the elevation of this parcel and how do I find it.
Speaker 1: This is a great question, can I answer it?
Speaker 2: Yes.
Speaker 1: This is a great question and there's 2 ways to do it. No, you don't need to be a member to answer your question quite honestly. If you find the parcel in ...
Speaker 2: Google Earth.
Speaker 1: Google Earth, Earth Point, or Google Earth Pro you'll notice if your settings are correct in Google Earth Pro, on the bottom right, wherever your mouse is, wherever you're looking at, which property you're looking, it's going to show the elevation. The elevation above sea level.
Speaker 2: Exactly.
Speaker 1: Quite simply.
Speaker 2: In feet.
Speaker 1: That's part of the check list and part of the education that you learn from us, it's actually pretty important.
Speaker 2: When you're selling this property your people want to know, is it 10,000 feet or 2,000 feet. Is there going to be snow?
Speaker 1: Does it snow?
Speaker 2: Is there not going to be snow? What are trees like there based on the elevation.
Speaker 1: Good question John.
Speaker 2: Love it.
Speaker 1: If you have a question or you want to be on the show, reach out to either one of us on our online landacademy.com community.
Today's topic, this is the meat of the show, is sending offer campaigns, sending out a bunch of offers to owners and how much does it cost. What's the cost break down?
Well, with us let's start with the anatomy of a regular deal. In the beginning you learn how to do this and then you become a member and have access to the assessor database that's all over the country. I think there's 3,300 assessor databases in all and there's 3,400 counties. You pull the data, costs about 5 to 8 cents a unit. Let's say you're going to do a 1,500 mailer, multiply that by 5 cents, not very much money at all. Then, it's time to get it out in the mail. This is where, I think Jill you said before the show you chose this topic or wrote this topic based on a question that you received?
Speaker 2: Exactly, someone was asking "Okay, once I have the education and everything, what do I need to expect to get some offers out?" The whole campaign, I break it down in 3 parts.