Rethinking Bulk Mail 21st Century (CFFL 427)
Jack Butala: Jack Butala with Jill DeWit.
Jill DeWit: Hello.
Jack Butala: Welcome to our show today. In this episode, Jill and I talk about rethinking bulk mail. It's the twenty first century. Here's a hint. It's all computer driven now. There's no more ink on your hands. Before we get into it though, let's take a question posted by one of our members on LandInvestors.com online community. It's free.
Jill DeWit: Okay. Rob ask, "I'm a real estate broker full time who invests in lands on the side. I would be curious to hear any strategies real estate agents are using to cultivate listings from your investment mailings. As I'm sure you know, I come across a lot of property that is not a good fit on the investment side because of the numbers. However, many of these properties would make nice listings. Any thoughts on turning that corner?"
And we already have an answer we're going to share here too.
Jack Butala: This is right out of our community, this question. Copy and pasted right out of the online community.
Jill DeWit: So Adam wrote, "I think that's a great idea. I have a good relationship with a realtor in one of the areas where I invest. When I talk to people and they want way, way more than I can pay and they're adamant about getting retail, I suggest they list it with a realtor and I recommend my friend. I pass the listing over to her. She helps me by taking pictures of various parcels in the county where she works. Everyone wins."
That's a great idea.
Jack Butala: This is the Adam that went to our Los Angeles meetup. You know, he's such a bright kid. He's real young.
Jill DeWit: Cool.
Jack Butala: He's just all in, you know? Thank you Adam for answering that question. I couldn't have answered it better myself. When the numbers don't work, it's usually because there's a loan on the property. You just list it. A lot of people uses this. We have a lot of real estate agents that are part of our group that use this program and the data and the bulk mail, which is what we're going to talk about today, to get listings. So they send an offer out that's less than retail value for the property, and if the owner comes back and says, "There's no way. I'm not going to sell my house for $100,000. It's worth $200." Then you Jill-ify it and just say, "Oh, well, I'll list it for you then."
Jill DeWit: I'll help you then.
Jack Butala: Yeah. I can help you with that.
Jill DeWit: That's your plan? I'll help you.
Jack Butala: If you're an agent. Or if you're not, like Adam says, make friends with one. Maybe you're married to one.
Jill DeWit: Well, you know and it's so cool because ... Well you already passed the sellers test too because you know the property. You know what's going on, you know what it's worth, and that's a really good spot to be in.
Jack Butala: [crosstalk 00:02:36] That's right. Yeah, you're in total control.
Jill DeWit: You know, say, "Hey, here's the deal. I'll pay cash for it tomorrow or I'll help you list it and we'll try to get this." I really think if you maybe can get whatever. Yeah, that's awesome.
Jack Butala: So at the moment, we have our education program, Cash Flow from Land, is the only program we have released but I'm half way through recording a program that is for real estate agents-
Jill DeWit: Cool.
Jack Butala: That helps using bulk mail and data, especially if there's data, to get listings.
Jill DeWit: Exactly.