Social Media Trends 2021 for Your Land Business (LA 1536)
Transcript:
Steven Butala:
Steve and Jill here.
Jill DeWit:
Hi.
Steven Butala:
Welcome to the Land Academy Show, entertaining land investment talk. I'm Steven Jack Butala.
Jill DeWit:
And I'm Jill DeWit, broadcasting from sunny southern California.
Steven Butala:
Today Jill and I talk about how social media trends in 2001 can benefit your land business. Which ones are good, which ones not so much, and how we use them.
Jill DeWit:
Yup.
Steven Butala:
Before we get into it, let's take a question posted by one of our members on the LandInvestors.com online community. It's free, and if you're already a Land Academy member, please join us on Discord.
Jill DeWit:
Yup. Hey, Land Academy, Arturo wrote, "Hi, Land Academy. This inquiry is for someone well-experienced in this business."
Steven Butala:
That's Jill.
Jill DeWit:
Right. That's hilarious. "My name is Toro and for the next success chapter in my life, I've been looking for an effective and efficient way to buy and sell real estate without having to get a real estate license for quite some time. The Land Academy strategy appeared to be a good fit for me, and I've been binge learning mostly all day, every day since I first heard it about a week ago. I'm keeping my expectations low, but hopeful." That's funny.
Steven Butala:
That's me.
Jill DeWit:
"So, I'm going to follow Stephen B's advice from a podcast in the ebook by asking tough questions before I plunk down any dough."
Steven Butala:
Good for you.
Jill DeWit:
This is really good, yeah.
Steven Butala:
Outstanding.
Jill DeWit:
"Thank you for the opportunity, and here are my questions. Number one, how many members are there currently in Land Academy?"
Steven Butala:
About 500. I'll just take them as we go here. About 500. That's where we keep it always, intentionally.
Jill DeWit:
Yep. Do we close up enrollment and stuff now and then to-
Steven Butala:
We don't play those games.
Jill DeWit:
... stuff like that. We do sometimes, but yeah, we're not here to sell 5,000 and say see ya. Nope. "Number two, what is the average yearly number of members who have canceled their membership?"
Steven Butala:
Less than 1%.
Jill DeWit:
I don't know, but it's low. Yeah. It's amazingly low.
Steven Butala:
We have a less than 1% annual attrition rate.
Jill DeWit:
Yeah. And the people that come back is awesome. It's always life got in the way and then they come back. "Number three, what is there no one-on-one beginner mentoring program for the people ... What is there one-on-one"-
Steven Butala:
Why.
Jill DeWit:
Oh, "Why is there a one" ... Oh, it is now. "Why is there no one-on-one beginner mentorship program for people who like this type of mentorship?" We do now. It started in 2021 and it's called Career Path. This is good.
Steven Butala:
Otherwise, there's discord. And the reason, we've tried these things in the past, and if you get matched with the wrong person, there's all kinds of stuff that goes on. Honestly for the price and what all this costs, we can't manage programs like that. We could charge you a lot more. That's not what we chose to do. Jill's right. Career Path is what you do.
Jill DeWit:
Career Path. "Number four"-
Steven Butala:
By the way, this person is a member now. Arturo already joined.
Jill DeWit:
Okay. I figured. Okay. Well, hopefully they're going to do Career Path too. That would be awesome. Okay. "So I've read the land investment forum that you need three things to get started, a website, a phone number and a mailing address. So in addition to joining Land Academy and the mailing service fees," like getting mail out there basically, "what are the other average startup costs associated with curating things like selling the first parcel of land, creating and maintaining a website and other things I would no way of knowing about." I'm sure everybody had a lot to say about that.
Steven Butala:
There's probably 50,