Stay Motivated by Jill (CFFL 580)
Transcript:
Jack: Jack and Jill here.
Jill: Hi.
Jack: Welcome to the show today. In this episode, Jill and I talk about staying motivated by Jill.
Jill: By Jill.
Jack: Before we get into it, let's take a question posted by one of our members on the landinvestors.com online community. It's free.
Jill: Okay, Jarrett asked, "In the yellow letter/postcard world, many times I tell you to send out letters seven times to get the best responses. I was wondering if any of you have done multiple mailers with unsolicited offers. If so, have you seen any success with doing that?" Well, first of all, we don't like ... I mean, okay, wait. I let me back up here. That's not the way we roll. We were talking about this a few minutes ago. We actually have not done this because you know why? I mean, we've been doing this so long. We have such a good strike percentage that we don't feel a need to hit the area again.
We move onto the next area. So, now, Jack brought up a funny point about the people that might be telling you to send out multiple offers. Do you want to add about that, jack?
Jack: Well, yeah.
Jill: Multiple letters.
Jack: It does [crosstalk 00:01:09] yellow letters thing. There's a website called yellowletters.com. They advocate for handwritten letters to make it look like you hand wrote a letter, like you're some little old lady with a light bulb hanging from a string sitting at a table-
Jill: And nothing else to do.
Jack: ... innocently. Which, first of all, now you're starting out with a lie. You're starting out with dishonesty. So, I don't advocate that. What Jill's point is, whoever owns Yellow Letters, I really doubt that they've done 15,000 transactions like we have. I question their credibility as a real estate investor. They might be the greatest printers in the world, but for them to say, "We really suggest that you send out seven ... " The fact is this. Repetition in advertising works. You've seen Pepsi and Coke. How many times is it the same car commercial did you see in last week's football game? Over and over again.
Jill: We could all talk about the Lincoln commercial. We all know exactly how it's going to go. We know he's going to walk up now and the door's going to open and the Lincoln symbol is going to be on crown. We've all seen that.
Jack: In the same commercial over and over again to the point where it's nauseous. It works. These people ... it's been going on since we were all kids. So, repetition in advertising works. I personally can't stand it. So, we don't. To answer your question, have we seen any success doing that? No. We don't teach that and we don't do it. I've never sent a followup mail. The biggest reason is because we've never needed to. Our striking yield percentages on a single offer are extremely high by anybody's standards. So, I've never had to or really even thought about setting up a followup letter campaign.
Jill: Well, here's one.
Jack: You could try it.
Jill: I mean, well, here's one of the things too. When you send out the right letter, like we do, we've had years of tracking this stuff. How do I know? because I still get calls from 2007 from someone that has our letter and we only sent him one. It's very interesting.
Jack: [inaudible 00:03:12] they got multiple letters since really '04.
Jill: Right.
Jack: Why did they call us back? I'll tell you why, because we write a professional business letter-
Jill: Bingo.
Jack: ... with respect.