Successful Mailer Key Performance Indicators (LA 1539)
Transcript:
Steven Butala:
Steve and Jill here.
Jill DeWit:
Hello.
Steven Butala:
Welcome to the Land Academy Show entertaining land investment talk. I'm Steven Jack Butala.
Jill DeWit:
And I'm Jill DeWit broadcasting again, back in sweet Scottsdale, Arizona. You never know where we're going to be. Right? We just keep popping up in different places.
Steven Butala:
Today, Jill and I talk about successful mailer key performance indicators.
Jill DeWit:
That's a mouthful.
Steven Butala:
This was requested by our Land Academy staff, because people are asking about it through the customer service channels. What is it really? Did my mailer work or not?
Jill DeWit:
Why don't we just call it that? I have to ask. If don't you have a title [inaudible 00:00:43] and you have to explain the title. Why don't you just use the definition?
Steven Butala:
I'll tell you why.
Jill DeWit:
Did my mailer work?
Steven Butala:
Because you and I are very fortunate because all the people that work for us are smarter than we are.
Jill DeWit:
That's true.
Steven Butala:
We're just the actors.
Jill DeWit:
Yeah. It's getting more and more like that.
Steven Butala:
Before we get into it, let's take a question posted by one of our members on the landinvestors.com online community. It's free. And if you're already a member, join us on Discord.
Jill DeWit:
I wasn't done with that thought. I have one more thing to add. I have a former personal assistant that told me this is probably something that you forgot again. I'm like no kidding. That's why I had you.
Steven Butala:
If you expect us to be smart-
Jill DeWit:
What?
Steven Butala:
... about anything.
Jill DeWit:
I just remember everything.
Steven Butala:
About anything else.
Jill DeWit:
I hired you to remember things so I don't have to. I have a little bit going on.
Steven Butala:
Jill and I are smart about buying and selling land. That's why you're listening to this show. Everything else, forget it.
Jill DeWit:
The little details, I'm not going to remember that again. That's why I hired you. Anyway. Okay.
Jill DeWit:
James wrote, Hi everyone. This is my first year as a land investor. I bought and sold half a dozen properties already. I sold all my inventory within a month of buying it. However I'm working in cold Northern states. Since this is my first year, I'm interested to hear if others find it harder to sell property up here, once snow hits the ground. Does the snow make a difference in your sales? Do folks who invest in these areas also have non snow Southern states they rely on to do deals in the winter? Trying to plan a few months in advance. Thanks for your help.
Steven Butala:
You absolutely-
Jill DeWit:
I appreciate this.
Steven Butala:
... So do I, it's a good question. And what I really respect here is planning ahead. Yes, you absolutely can sell property in-
Jill DeWit:
Winter.
Steven Butala:
I'm from Michigan. I know this. So it's just slower. And your red, green, yellow test will reflect that. So if you run a red, green, yellow test in February for November, December, January, you're going to see it's slower. It's going to slow down.
Jill DeWit:
Mm-hmm (affirmative).
Steven Butala:
The days on market are going to be slower and all of that. But there's no replacement for buying property at 20, 30% of it's value.
Jill DeWit:
Maybe that's the time buy it, by the way.
Steven Butala:
That's exactly what I was going to say. So just make sure your pictures are good. Make sure you got a bright sunny day.
Jill DeWit:
Without snow on the ground.
Steven Butala:
I would really seriously consider drone shots during that time of year because everything's a better from above. Everything looks better. And so no that shouldn't stop you. What it should do is encourage you to buy it even cheaper.
Jill DeWit:
Yeah.
Steven Butala:
What's the worst thing that can happen? You have to hold onto for six months to try and do...