The Mystery of Umar and Offers2Owners.com (LA 1090)
Transcript:
Steven Butala: Steven here. Welcome to the Land Academy Show, entertaining land investment talk. I'm Steven Jack Butala, broadcasting from sunny Southern California. Today I talk with Umar, the manager of one of our companies called OffersToOwners.com. He'll share stories about our Land Academy members sending out their offers and their offer campaigns by the ton. Umar, how are you doing today?
Umar Awan: Good, sir. How about yourself?
Steven Butala: Excellent. This little weekly thing, I think this is like the third episode, this little weekly thing we're doing here is getting pretty popular. The numbers are coming back pretty strong.
Umar Awan: Absolutely.
Steven Butala: I wonder why? Are you getting... I know that you send out like how many letters did we send out last month in September, ballpark?
Umar Awan: We did close to 310.
Steven Butala: 310 thousand.
Umar Awan: 310 thousand.
Steven Butala: Do you think this weekly thing that we're doing has any impact on that?
Umar Awan: You know what, I think it is getting people going, to be honest. I think a few people listened to it and they were like, "Let's just do it. Let's just send it out and see what happens."
Steven Butala: I mean, that's what the real issue is, it's just to get that first offer campaign in the mail. Right?
Umar Awan: Oh, absolutely. It's like anything else. It's the first time.
Steven Butala: Yeah. So how was September, in general, from an offer campaign standpoint for all of our Land Academy members?
Umar Awan: It was great. One of the many success stories I heard for the month of September was one of our members sent out a 500 letter campaign and landed one of the biggest deals ever. And that was their first one. They were just starting out with that small number of mailers and just got a crazy deal out of it. I mean it's truly amazing. The return on that deal is upwards of 50, 55 grand.
Steven Butala: What?
Umar Awan: Mm-hmm (affirmative).
Steven Butala: Say it again. I want to make sure I heard it correctly.
Umar Awan: Right. So they sent out a small, essentially, just a test campaign to see how they would do.
Steven Butala: Yeah. What are the numbers? Ballpark?
Umar Awan: So they sent out 500 letters. Got a bunch of callbacks. But I think got three or four really good properties. And then the one that he's planning on moving forward with right now, I think, if I'm saying this correctly, it goes for purchase of 20 and sale of 79.
Steven Butala: Wow. So 20 grand and 79,000 on the sell side.
Umar Awan: Mm-hmm (affirmative).
Steven Butala: I have to tell you, well, I have to say to our listeners, this is exactly what we don't recommend doing, which everyone's going to do now because of this episode. But I generally don't think sending out 500 offers your first time is a good idea. I think that you should send at least 1500 out to make sure you get a property. But this person obviously picked a great location, a great place to do this and priced it correctly.
Umar Awan: Well, this was also a very rural, rural part of town. And, I mean, the state itself is really rural, too, though, but honestly, it was a total luck shot. And I honestly, I haven't heard anything like that in since I worked here, really.
Steven Butala: So what do you think is a more likely or logical... What's an average or regular order that you get? What's the average order that you get from a Land Academy me...