Top Three Data and Pricing Tips (LA 1491)
Transcript:
Steven J Butala:
Steve and Jill here.
Jill K DeWit:
Hello.
Steven J Butala:
Welcome to the Land Academy Show, entertaining land investment talk. I'm Steven Jack Butala.
Jill K DeWit:
And, I'm Jill DeWit broadcasting from sunny, I almost wanted to say Southern California, but I'm not there right now. It's just a habit. Sunny, Scottsdale Arizona.
Steven J Butala:
Today Jill and I talk about the top three data and pricing tips.
Jill K DeWit:
I can't wait. So, I'm sorry. Do we have three of each?
Steven J Butala:
Yeah.
Jill K DeWit:
Oh.
Steven J Butala:
My top three of each.
Jill K DeWit:
This is going to be good. This is important.
Steven J Butala:
This is crazy, crazy important. And it's an imperative step to, I think, being really successful at this. There's a bunch of steps, but pricing and data it's all centered around that.
Jill K DeWit:
Yep.
Steven J Butala:
So, before we get into that, let's take a question posted by one of our members on the Landinvestors.com online community. It's free and if you're already a Land Academy member, please join us on the Discord.
Jill K DeWit:
Bobby wrote, "Hello land investors/Land Academy community. I hope you're all doing well. When scrubbing our lists, do you guys filter out owners who have owned their property for less than X, fill in the blank, years? For example, I am wondering if excluding owners who have owned their property for less than three years or whatever helps avoid wasting postage on those who just purchased the land and are less likely to want to sell. Money, saved as money earned, right? And postage is expensive. In the name of efficiency, what has been your experience?"
Jill K DeWit:
You want to go first?
Steven J Butala:
Yeah. I don't think money saved is money earned. I think money spent as money earned when it comes to the postage and all of that. Number one, number two, I don't know where this comes from. There's a whole handful, not a ton of things, but there's a ton of topics right now, somebody out there who's less qualified, way less qualified than us is saying to do some certain things just probably because they're real out about it. No, we don't. If this makes sense to you, here's a real answer. If it makes sense to you do it. We have never done that.
Jill K DeWit:
If it makes sense to you, I'm sorry. Don't do it. Let me save you. This is one of the things about us that makes us different. So many people are trying to save a penny and send only due back tax property or only do out-of-state owners or they think there's some magic to getting a really small whatever list and you know what? You're missing a lot of people. So, what I cannot tell you how much wonderful property I have bought from people who fit this mold.
Jill K DeWit:
Dad just passed on, probate was done. The property just got in their name a month ago. Everybody paid the taxes on it. It's all current. They just don't know what to do with it. And they just got my letter. You would have missed them. Oh, and they live in the same state. By the way they lived, they live in the same city as this property that dad had down the road and I'm buying it. They just don't want it. It's all about the situation. And you just can't assume one thing. You can't assume that because they're paying the taxes on it. They love it. No, a lot of people are paying the taxes on it because they didn't know they could not pay the taxes on it. That's the reality.
Steven J Butala:
Here's the big picture perception, my perception of what's happening with some of these topics, specifically mailer efficiency. And, then I'm going to follow it up with a incredible success story that happened to us yesterday in career path.
Jill K DeWit:
Okay.
Steven J Butala:
So, what you're really asking is Bobby, what you're asking is how can I make my mailer efficiency or my mailer yield more efficient? How can I send out less mailers and buy more property?