Using Software to Price Your Mailer (LA 1196)
Transcript: Steven Jack Butala:
Steve and Jill here.
Jill DeWit:
Hi.
Steven Jack Butala:
Welcome to the Land Academy Show, entertaining land investment talk. I'm Steven Jack Butala.
Jill DeWit:
And I'm Jill DeWitt broadcasting from sunny Southern California.
Steven Jack Butala:
Today Jill and I talk about using software to price your mailer. You want to kick this thing old school, or you want to use some easy button type software and there's more and more and more easy stuff that supposedly makes your pricing effort or your mailing effort easier and faster?
Jill DeWit:
Well, I've got to say though Steven, why wouldn't you? Because of self-driving cars are a hit.
Steven Jack Butala:
Jill and I have a list of real life analogies and comparisons of taking shortcuts and the result of that.
Jill DeWit:
Yes, like child raising.
Steven Jack Butala:
Before we get into it, let's take a question posted by one of our members on the landinvestors.com online community. It's free.
Jill DeWit:
That would be so funny. We did an experiment. We raised one child on our own. We left the other child's self-raise itself. Here's the results. I think we all know how that went in. So funny. Okay. Brian wrote and the note says. This is really not a question, more of a story so you know where we're going here.
Jill DeWit:
Hi all. I had made an offer on a property for around $2,500. The owner was trying to get more than that, and from my research, the $2,500 that I had offered wasn't leaving enough margin for my comfort, so I certainly could not go above that. Not to mention there was trash on the property. So I respectfully and kindly told the gentleman that I really wish I could pay him. I'm guessing more than $2,500 for it, but there was just no way I could swing that. I also told him about the trash on it. It must've been a month or two and he reached back out, ask me if I had changed my mind. I told him, "Unfortunately, no, I still couldn't do it." He went silent for another month or so and then reached back out again. I told him that honestly the best I could do was $500.
Jill DeWit:
Okay, so I'm confused. He made it for $2,500, but then he said that was too high and he was ... Brian was backpedaling or do you know?
Steven Jack Butala:
A few months past, a bunch of time passed. He said-
Jill DeWit:
Now, the best I could do is-
Steven Jack Butala:
The seller wanted more than 25. The offer was for 2,500. Brian was happy to pay him 2,500. The seller said, "Nope. Nope. Nope. Nope." And then ...
Jill DeWit:
Okay, so then he wrote back. Then he came back and now he's changed it. So Brian said, "All right," I told him, "Honestly, now the best I could do is $500." He accepted. I hired someone to clean up the trash for $100. I sold it for $4,500 a month later. Didn't expect to get that much, but I did. Not all deals happen like this, but they're definitely out there. I think my not needing it ... I love. This is me. I'm so good at this.
Steven Jack Butala:
I've included this for you because I knew you were just going to get a charge out of it.
Jill DeWit:
I do. My not needing it helped with getting such a low price for it. And my patience, like Daniel explained with his example-
Steven Jack Butala:
This is a string of [inaudible 00:03:06]
Jill DeWit:
Okay, happy investing. So yeah. I think because I've been in this business now for years, it's easy to ... I know there's going to be another one around the corner. When you're new, you don't always see that or feel it or know it. So you have a hard time letting go and saying that. But I promise you, once you get going, you get the mail out there, there's going to be one. You're going to open the mail tomorrow and go, "This one's even better. Oh my gosh."
Jill DeWit:
So that's how I easily can say, "You know what? I've kind of forgot about this. This is kind of funny." So how many months go by and the guy calls Brian back, and Brian's like, "Oh,