Word of Month Sells Real Estate and Everything Else
Jack Butala: Word of Month Sells Real Estate and Everything Else. Every Single month we give away a property for free. It's super simple to qualify. Two simple steps. Leave us your feedback for this podcast on iTunes and number two, get the free ebook at landacademy.com, you don't even have to read it. Thanks for listening.
Jack Butala: Jack Butala with Jill DeWit.
Jill DeWit: Hello.
Jack Butala: Welcome to our show. In this episode, Jill an I talk about word of mouth and how it sells real estate and pretty much everything else. Great show Jill. Let's take a question before we get all into it. Posted by one of our members on successplan.com our free online community.
Jill DeWit: Cool. This one is from Kathleen, who just recently got into all our Data to Doorstep stuff. I see some next level questions and things coming from her, so this is really good. In an effort to refine my mailer and optimize finding motivated sellers, has anyone set a recording date, or a sale date as criteria? My thinking is that if you set a cap sale date, say like for five or ten years ago, you will scrub out newer owners and target those whom have owned their parcels for a longer time, hence the novelty of owning their parcel has worn off. They may be less emotional about owning it. This is really good stuff.
Jack Butala: Kathleen has a PhD. She's a clinician.
Jill DeWit: Okay. Let me finish.
Jack Butala: There's emotion about real estate for her.
Jill DeWit: Yeah. Let me finish this. The novelty's worn off, they may be less emotional about owning and they've had more years of carrying the property tax burden. This may be a way of targeting owners whom are just truly done with owning their vacant parcel and optimizing your response rate. What do you all think? First of all, A plus, Kathleen.
Jack Butala: She should be a writer.
Jill DeWit: Wait, wait. I got to say something funny though. That's what I was going to say is that even the way she spells and her grammar and her wording and everything, I'm like, "Ah, thank you Kathleen. It's nice." It's not jumbled quick little notes, which I appreciate. This is awesome.
Jack Butala: I love getting to know these members.
Jill DeWit: I think that it's a brilliant thing to test and see what happens. I would love to see the results of this. Like this mailer versus this mailer. You know what I mean? And see what the response rate was by adding that criteria.
Jack Butala: Yeah, there's lots of things and ways you can change your response rates. I personally think that they are optimized the way that we do it now. I've tried a lot of different things. I'm not disagreeing with Jill at all. Try new things always, but please don't veer to far from the basic stuff when you're sending a mailer out that we do. For instance, we send out mailers where the offer is, we send an offer out. We don't send a postcard. We don't send a letter of interest. We send an offer out for a set amount of money with a set closing date. Not any of those things or one of those things don't work for the person receiving, 95% of the time just pass. We're not in the negotiation business. My personal experience, 15 year opinion to answer this question Kathleen, is no, it's not going to change a darn thing. Circumstances that are not in the data set, they're not in the data set that the recorder collects, not recorder but the assessor.
We're working off of assessor's databases that are all organized and ready to go. What she's saying is one of the sorting criteria is how long the property has been owned by the current owner and she's wondering if the longer they've owned it, the more they're going to want to sell it or the less that they're going to want to sell it, they're more likely to sign the thing. My professional opinion is that it has nothing to do with why they're selling. People sell their property, there's triggers. Usually it's death,