Your Imagination is Imperative Real Estate Investor
Jack Butala: Your Imagination is Imperative Real Estate Investor. Every Single month we give away a property for free. It's super simple to qualify. Two simple steps. Leave us your feedback for this podcast on iTunes and number two, get the free ebook at landacademy.com, you don't even have to read it. Thanks for listening.
Jack Butala: Jack Butala with Jill DeWit.
Jill DeWit: Howdy.
Jack Butala: Welcome to our show. In this episode, Jill and I talk about how and why you're imagination is imperative as a real estate investor. What the heck? I thought I was supposed to be stern and ...
Jill DeWit: A machine.
Jack Butala: A machine and just do ...
Jill DeWit: Efficient.
Jack Butala: Yes.
Jill DeWit: One word answers.
Jack Butala: Imagination. Great show today, Jill. Let's take a question first before we get into it, posted by one of our members on SuccessPlant.com, our free online community.
Jill DeWit: Okay. Ron asked, "Jack or others, on a recent podcast, you extolled the virtues of using mixed mailers, like picking more than one county for your letter campaigns, but you said that it was a level three strategy. Hope I got the terms down correct there."
Jack Butala: You nailed it.
Jill DeWit: "Implying that you do not recommend that in your first couple of mailers. It seems like a great strategy any time. What is the downside to picking two or three counties in your first few direct mail campaigns, assuming you are pulling a list of 1,500 or more?"
Jack Butala: There's two downsides. That is an excellent question. I'm super glad you asked it. The first downside is that I want you to be super familiar on how to do a mail merge. It seems easy. There's a ton of ways to get educated about it. One of them's through us. I walk through it in chapter five in great detail, right down at the last detail on how to do a mail merge, but if you're going to take three mail merges, let's say you want to do three counties and put it into one, it's going to complicate things. If you're Mr. Mail Merge, Ron, and you're not afraid of that and you're scoffing at this saying, "Ha, I can do a mail merge in my sleep," then this doesn't apply to you.
Jill DeWit: I love it.
Jack Butala: Number two, any maybe more importantly, now you have three county officials instead of one set of county officials that you have to make friends with. You have three places to call when people call back. Maybe you need to talk about the planning and zoning. You need to get to know three people there. If none of this scares you, if you're just like, "Come on, man. I can do this stuff over and over, I've done it fifty times," then Ron, you are a level three strategy out of the box. Most people I just think, especially ... Here's my concern. If we complicate it upfront, you're going to get discouraged, it's going to take too much time, and you're not going to do it. I want you to have a great first experience. I want you on your first mailer to do one deal. Get it all out of your system. Make a million mistakes, do it all wrong. I don't want you to lose money.
What we hear often, Jill and I hear, "Man, I did great on this and I sold it, but boy I guess if I did it this way, I could've made more." They don't usually say I lost any money, but man, next time I'm going to do this, this, and this. That is the experience I want you to have.
Jill DeWit: I love it. I love it. I want it to be easy. Not easy, but I mean like Jack said, don't over complicate it. I want you to go, "All right, I did it. I got this." I invested only whatever your budget is. I doubled it, I figured it out. I had to send it back to the recorder, we got something goofed up. I learned that one. Then you can be on your way. Love it.
Jack Butala: One of our three kids is incredibly intelligent.
Jill DeWit: One. Only one?
Jack Butala: Hint, it's a she. Our number one kid, the girl,