Description

Brian Hahn is a seasoned entrepreneur with over 40 years in hospitality, retail, and digital marketing. Growing up in a family business, he first experienced retail in grocery stores. Alongside his sister, Brian co-owns eight Dairy Queen Grill & Chills and has been involved with the family-owned Metropolis Resort in Eau Claire, WI, since 2005, where he leverages social media to engage guests. With nine years of experience owning a digital marketing agency, he’s helped countless businesses thrive. Brian authored Fixing Facebook: Turning Your Fans and Followers Into Paying Customers and developed Smart Facebook Marketing, a program empowering business owners to profit from Facebook marketing.

In this episode Leonard and Brian discuss:

• Transitioning from a family grocery business to owning multiple Dairy Queen franchises
• Cultivating a strong workforce through leadership, employee loyalty, and company values
• Marketing strategies: utilizing digital platforms, email, Pinterest ads, and direct mail
• Personal and family dynamics: balancing business, travel, and generational involvement
• Challenges of generational wealth transfer, education, and philanthropic engagement

Key Takeaways:

• A journey from business owner to entrepreneur emerges, where evolving a company means both diversification and building strong leadership teams.
• Mixing fun with work is highlighted, creating a work environment that fosters a deeper sense of purpose and fulfillment for employees beyond just financial rewards.
• Practical marketing strategies are explored, emphasizing the use of digital channels like social media, email, and ads as essential tools for modern business growth.
• The value of staying focused on impactful, larger projects is a central theme, cautioning against the distractions of smaller opportunities.
• Family values, legacy, and generational transfer are celebrated, instilling entrepreneurial values and a philanthropic spirit in the next generation for a vision that lasts beyond profits.

“Ownership has its privileges. If I don't like something, I can change it. So unless it's something that only I can do, I ain't doing it anymore.”

-Brian Hahn

Connect with Brian Hahn:

Websites: https://mixingfamilyandbusiness.com/ 

                https://metropolisresort.com/ 

LinkedIn: https://www.linkedin.com/in/brianthahn/ 

Email: brian@brianhahn.co 

Connect with Leonard Raskin:

Website: https://www.raskinglobal.com/ 

LinkedIn: https://www.linkedin.com/in/leonardraskin/ 

Facebook: https://www.facebook.com/RaskinGlobal 

Email: lraskin@raskinglobal.com  

Leonard’s BOOK: FiduciWho?: What a Real Fiduciary Will Tell You about How to Protect, Grow, Enjoy, and Transfer Your Wealth

Show notes by Podcastologist: Angelo Paul Tagama

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.