Description

Dom Hodgson, from North East England, is known as “The Pet Biz Wiz,” and is CEO of Pet Business Marketing Ltd. In 2011, he pioneered the launch of the UK's first Dog Adventure company and is also a highly respected dog trainer who has authored nine books. As one of the world’s leading pet business coaches and marketing strategists, Dom has helped over 1,600 frustrated pet business owners to double or triple their revenue so they can work less, have more fun, and create a truly impactful business.

His superpower is helping ambitious, heart-centered petpreneurs to stand out, systemize and scale up their existing business, and find the “hidden money” by exploiting new business opportunities. 

In this episode Leonard and Dominic discuss:

• Dominic's transition from dog walker to pet business consultant and coach
• Premium pricing strategies for niche services like dog adventures
• Untapped opportunities to increase profits for existing clients
• Transition of Dominic's UK-based business to serve the US pet care market
• Overcoming pricing fears and focusing on profitability over revenue growth

Key Takeaways:

• A focus on offering premium, enriching experiences for pet’s positions businesses to attract affluent clients who value quality over cost.
• Strategic upselling and incremental price increases create opportunities to enhance profitability without overburdening workloads or alienating clients.
• Existing clients hold untapped potential, where higher-priced services, targeted solutions, and upsell opportunities address their unique challenges while boosting revenue.
• Reengaging lapsed clients and analyzing top-performing customers refine marketing efforts and drive sustained business growth.
• Pet owners prioritize spending on their pets even during financial constraints, offering significant opportunities for profitable pet-related businesses.

“Increase your prices. Come up with a better offer for your clients. Whatever you're selling right now, at least 20% of your clients will pay for a better, bigger, faster, shinier, more expensive version of it. If you're not offering that, you're leaving a lot of money on the table. Just take what you do now, make it better, make it stronger, and charge more for it.”

-Dominic Hodgson

Connect with Dominic Hodgson:

Websites: https://www.petbusinessmarketing.com/ 

                https://www.petbusinessmarketing.com/enrichu 

Instagram: https://www.instagram.com/thepetbizwiz/ 

Connect with Leonard Raskin:

Website: https://www.raskinglobal.com/ 

LinkedIn: https://www.linkedin.com/in/leonardraskin/ 

Facebook: https://www.facebook.com/RaskinGlobal 

Email: lraskin@raskinglobal.com  

Leonard’s BOOK: FiduciWho?: What a Real Fiduciary Will Tell You about How to Protect, Grow, Enjoy, and Transfer Your Wealth

Show notes by Podcastologist: Angelo Paul Tagama

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.