The things that we can do with technology to be able to support our businesses, make the customer experience a little bit better, and differentiate ourselves is amazing. In this episode, PayKickstart Co-founder Mark Thompson joins host Ben Baker as they talk about automating your online business. Mark explains how their software was an internal tool they built out of necessity to sell their own products. PayKickstart is a powerful shopping cart and affiliate management software. Mark gets down on the built-in automation tools in their platform. He also touches on affiliate marketing, how to best allocate your marketing budget, the importance of knowing who you’re targeting, and more.
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