As consumers, some products have certain emotional relevance to us. A soda brand, for example, might evoke memories of our childhood. It is this emotional connection that keeps us hooked to certain brands. Alon Zaibert, a relationship-driven sales and customer success executive, is an expert at keeping customer loyalty by building emotional relevance. He joins Ben Baker on the episode to explain how you can hook your customers early in the process. Alon most recently worked for Travel Leaders Group as the Vice President of Sales for its corporate travel division. He now teaches people the power of emotional relevance through mentoring, motivational speaking, and corporate training.
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