Ask yourself this: When was the last time you went and met up with somebody without actually going through their LinkedIn first, even for just a perfunctory glance? Using LinkedIn is an important skill to hone nowadays because so much of your professional reputation sits there in black-and-white, and people can see it, even rely on it, to determine if being in a professional relationship with you will be of value to them. Paul Higgins is an author, lead generator, and CEO of Build Live Give. He shares his love of building relationships using LinkedIn with Ben Baker. Are you going to let yourself stay behind the curve on using LinkedIn? Let Ben and Paul's conversation enlighten you about the best ways to build relationships using this unique form of social media.
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