In this episode of the Authority Formula podcast, host George Wright III interviews successful entrepreneur Jed Morley, CEO and managing member of PLA Pay. Jed shares his journey from a real estate broker to a pioneering figure in the payment processing industry. They discuss the importance of building relationships, leveraging authority, and utilizing technology to scale businesses. Jed also sheds light on his innovative venture, Payment Cowboys, and how it's making waves in the FinTech space. Additionally, he offers valuable insights on the current market landscape, the impact of AI, and the significance of finding purpose and fulfillment in both personal and professional life.
00:50 Welcome to the Authority Formula Podcast
02:11 Jed Morley's Background and Career Journey
04:04 Transition from Real Estate to Payment Processing
06:01 Innovations in Payment Processing
10:56 The Birth of Payment Cowboys
13:22 The Importance of Relationships in Business
14:37 Building Authority and Brand Strategy
16:28 Building Authority Through AI and Machine Learning
16:52 Interviewing Kathy Ireland: From Script to Friendship
17:08 The Importance of Trust and Credibility in Business
17:56 Opportunities in FinTech and Banking
19:23 Creating a Personal Brand and Legacy Asset
22:58 Leveraging AI for Business Success
24:32 Finding Purpose and Value in Business and Life
25:51 Advice for Entrepreneurs and Business Owners
28:34 The Impact of Personal Passions on Business
About the Guest: Jed Morley
Jed Morley is a seasoned entrepreneur, brand strategist, and FinTech leader. As the CEO of PlatPay and co-founder of Payment Cowboy, Jed has spent over two decades helping businesses navigate the complexities of secure payment solutions and brand scaling. He is a featured contributor for Entrepreneur and ValiantCEO, specializing in high-volume transaction platforms and authority positioning.
Guest Resources
Published Works
Book: Building a Brand That Scales: How to Unlock the Hidden Value in Your Brand and Business (Fast Company Press)
Framework: Creator of the Backstory Brand Wheel™ Framework
Connect Online
Website: JedMorley.com / Backstory Branding
LinkedIn: Jed Morley on LinkedIn
Business: PlatPay (Platinum Payment Systems)
About George Wright III:
George Wright III is a Proven, Successful Entrepreneur- and he knows how to inspire entrepreneurs, companies, and individuals to achieve Massive Results. With more than 20 years of Executive Management experience and 25 years of Direct Marketing and Sales experience, George is responsible for starting and building several successful multimillion-dollar companies. He started at a very young age to network and build his experience and knowledge of what it takes to become a driven and well-known entrepreneur. George built a multi-million-dollar seminar business, promoting some of the biggest stars and brands in the world. He has accelerated the success and cash flow in each of his ventures through his network of resources and results driven strategies. George is now dedicated to teaching and sharing his Prosperity Principles and Strategies to every Driven and Passionate Entrepreneur he meets. His mission is to Empower Entrepreneurs Globally to create Massive Change and LIVE their Ultimate Destiny.
