The Authority Formula
Guest: Terry Rich | Entrepreneur, Fraud Buster & Former CEO of the Iowa Lottery
In this episode of The Authority Formula, George Wright III talks with Terry Rich, entrepreneur, author, and the man behind uncovering the largest lottery fraud in U.S. history. From growing up on an Iowa farm to becoming a media executive and successful business leader, Terry shares stories of entrepreneurship, innovation, and integrity. He breaks down how to bounce back from failure, foster creative thinking, and stay ethical while scaling. Bonus: he even drops a wild “million-dollar idea” involving advertising on the moon.
Key Moments:
01:16 – Terry’s Early Career & Business Journey
05:53 – Learning from Failure & Finding Success
11:50 – Behind the $80 Billion Lottery Fraud Case
15:51 – Fraud Prevention: 3 Key Elements
18:28 – COT System for Clearer Communication
24:55 – Real Talk for Today’s Entrepreneurs
29:09 – A Wild Idea: The Moon as a Billboard?
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About Terry Rich
Terry Rich is a global keynote speaker and author. Known as a disruptive innovator and entrepreneur with a drive for integrity and honesty, he’s worked in the trenches, survived the new business trends, and had success with generational changes. Oh, and he led the team that busted the largest lottery fraud in U.S. history, was a guest on Johnny Carson’s “Tonight Show”, ran a zoo, featured on a national Hearst documentary, and has given away $1 Billion.
Guest Resources:
Twitter: @TerrySpeaks
LinkedIn: Terry Rich
Website: terryspeaks.com
About George Wright III:
George Wright is a Proven, Successful Entrepreneur- and he knows how to inspire entrepreneurs, companies, and individuals to achieve Massive Results. With more than 20 years of Executive Management experience and 25 years of Direct Marketing and Sales experience, George is responsible for starting and building several successful multimillion-dollar companies. He started at a very young age to network and build his experience and knowledge of what it takes to become a driven and well-known entrepreneur. George built a multi-million-dollar seminar business, promoting some of the biggest stars and brands in the world. He has accelerated the success and cash flow in each of his ventures through his network of resources and results driven strategies. George is now dedicated to teaching and sharing his Prosperity Principles and Strategies to every Driven and Passionate Entrepreneur he meets. His mission is to Empower Entrepreneurs Globally to create Massive Change and LIVE their Ultimate Destiny.
