The Authority Formula
Guest: Mitchell Levy | Credibility Expert & 2x TEDx Speaker
In this episode of The Authority Formula, George Wright III interviews Mitchell Levy, global credibility expert and author of 60+ books. Mitchell unpacks the real meaning of credibility—beyond social proof—and why it’s the foundation of lasting success in both business and life. Discover how his CPOP (Customer Point of Possibilities) framework helps clarify your message, elevate trust, and transform your legacy. If you want to build deeper, more authentic connections with your audience, this conversation is a must-listen.
Key Moments:
01:23 – Mitchell’s Background & Mission
04:20 – Why Credibility Matters
07:37 – What Credibility Really Is
14:57 – CPOP & Building Real Influence
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About Guest Mitchell Levy:
Global Credibility Expert Mitchell Levy is a 2x TEDx speaker, an international bestselling author of over 60 books, and an executive coach at Marshall Goldsmith’s 100 Coaches. After interviewing 500 thought leaders on credibility, he published a 7-country international bestselling book, delivered a powerful TEDx on humanity, created courses, and created the Credibility Nation membership community to help those live, learn and surround themselves with others on the credibility journey.
Guest Resources:
LinkedIn: Mitchell Levy on LinkedIn
YouTube: Mitchell Levy's YouTube Channel
TikTok: https://www.tiktok.com/@themitchelllevy
Facebook: Mitchell Levy on Facebook
Instagram: https://www.instagram.com/mitchell.levy
About George Wright III:
George Wright is a Proven, Successful Entrepreneur- and he knows how to inspire entrepreneurs, companies, and individuals to achieve Massive Results. With more than 20 years of Executive Management experience and 25 years of Direct Marketing and Sales experience, George is responsible for starting and building several successful multimillion-dollar companies. He started at a very young age to network and build his experience and knowledge of what it takes to become a driven and well-known entrepreneur. George built a multi-million-dollar seminar business, promoting some of the biggest stars and brands in the world. He has accelerated the success and cash flow in each of his ventures through his network of resources and results driven strategies. George is now dedicated to teaching and sharing his Prosperity Principles and Strategies to every Driven and Passionate Entrepreneur he meets. His mission is to Empower Entrepreneurs Globally to create Massive Change and LIVE their Ultimate Destiny.
