The Authority Formula
Guest: Marty Strong | Retired Navy SEAL & CEO
In this episode of The Authority Formula, George Wright III sits down with Marty Strong, a retired Navy SEAL turned CEO and author of Be Different. Marty shares leadership lessons from the battlefield to the boardroom—emphasizing the power of adaptability, cross-training, and creativity in high-stakes environments. They explore how chaos can drive innovation, why scenario-based learning builds stronger teams, and how business leaders can create cultures that encourage bold, strategic thinking.
Key Moments:
01:08 – Marty’s Background: Navy SEAL to CEO
02:18 – Transitioning from Military to Business
03:32 – Leadership & Cross-Training Insights
09:57 – Stress Management & Scenario Learning
16:41 – Finding Growth in Crisis
24:30 – Sparking Creativity with Be Different
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About GUEST:
Marty Strong || Entrepreneur, Author, Speaker, Retired Navy SEAL
Marty Strong has been a leader and business consultant for decades, first in uniform as a combat-decorated Navy SEAL and then in commercial business. He is a thought-provoking writer, motivational speaker, and guest expert with over 350 appearances on national cable TV and hundreds of radio and Podcast interviews to his credit. Marty is the author of two Amazon Best-Selling business books, Be Nimble and Be Visionary. His third book, Be Different, is due for release in the Fall of 2024.
Guest Resources:
Website: https://martystrongbenimble.com/
Instagram: https://www.instagram.com/martystrongbenimble/
About George Wright III:
George Wright III is a Proven, Successful Entrepreneur- and he knows how to inspire entrepreneurs, companies, and individuals to achieve Massive Results. With more than 20 years of Executive Management experience and 25 years of Direct Marketing and Sales experience, George is responsible for starting and building several successful multimillion-dollar companies. He started at a very young age to network and build his experience and knowledge of what it takes to become a driven and well-known entrepreneur. George built a multi-million-dollar seminar business, promoting some of the biggest stars and brands in the world. He has accelerated the success and cash flow in each of his ventures through his network of resources and results driven strategies. George is now dedicated to teaching and sharing his Prosperity Principles and Strategies to every Driven and Passionate Entrepreneur he meets. His mission is to Empower Entrepreneurs Globally to create Massive Change and LIVE their Ultimate Destiny.
