The Authority Formula
Guest: Alicia Butler Pierre | CEO of Equilibria
In this episode of The Authority Formula, George Wright III interviews Alicia Butler Pierre, a business infrastructure expert who went from chemical engineer to CEO. Alicia breaks down how organizing your systems, processes, and people can unlock sustainable growth. Learn how to spot when your business needs infrastructure, and discover tools like Zoom, Loom, and Notion to streamline operations. Whether you’re scaling or just starting out, this episode is packed with actionable insights to help you build authority and efficiency in your business.
Key Moments:
00:26 – Meet Alicia
02:04 – Her Journey: Engineer to Entrepreneur
05:35 – What is Business Infrastructure
11:08 – Scaling Challenges & Solutions
21:07 – Alicia’s Framework
26:57 – Tools & Tips You Can Use Today
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About GUEST:
Alicia Butler Pierre is a business consultant, author, and speaker specializing in business infrastructure and operations management. She earned a Bachelor of Science in Chemical Engineering from Louisiana State University in 1999 and later pursued an MBA at Tulane University.
In 2005, Pierre founded Equilibria, Inc., an operations management firm focusing on business infrastructure for fast-growing small businesses. She developed the Kasennu™ framework to help organizations streamline operations and scale sustainably.
Pierre authored Behind the Façade: How to Structure Company Operations for Sustainable Success, considered the first published book on business infrastructure for small businesses. She also hosts the "Business Infrastructure" podcast, sharing insights on optimizing business operations.
Guest Resources:
Facebook: https://www.facebook.com/AliciaButlerPierre
Instagram: https://www.instagram.com/Alicia_B_Pierre
LinkedIn: https://www.linkedin.com/in/aliciabutlerpierre
Twitter: https://twitter.com/Alicia_B_Pierre
YouTube: https://www.youtube.com/user/EquilibriaInc
Amazon Author Page: https://www.amazon.com/Alicia-Butler-Pierre/e/B07JJNF5X8
About George Wright III:
George Wright III is a Proven, Successful Entrepreneur- and he knows how to inspire entrepreneurs, companies, and individuals to achieve Massive Results. With more than 20 years of Executive Management experience and 25 years of Direct Marketing and Sales experience, George is responsible for starting and building several successful multimillion-dollar companies. He started at a very young age to network and build his experience and knowledge of what it takes to become a driven and well-known entrepreneur. George built a multi-million-dollar seminar business, promoting some of the biggest stars and brands in the world. He has accelerated the success and cash flow in each of his ventures through his network of resources and results driven strategies. George is now dedicated to teaching and sharing his Prosperity Principles and Strategies to every Driven and Passionate Entrepreneur he meets. His mission is to Empower Entrepreneurs Globally to create Massive Change and LIVE their Ultimate Destiny.
