Don Sevcik joins us to share his experience of scaling attention on a math tutoring site, which led to a significant increase in traffic and a significant increase in Google search rankings. He shares how he was able to improve their SEO and attract more visitors. Don explains the importance of considering the language used in a sales promotion, as it can affect the reader's understanding of the content. Understanding the importance of speed and user validity in SEO and website development can lead to significant improvements in the user experience. {You can hear the full episode on August 10th}