On this episode of Rhodes to Success, I interview Kelly Glover, who is an Aussie gal living large in Hollywood, California. She is a plus size blogger, podcaster, and virtual assistant. Kelly has recently taken her personal blog, Big Curvy Love, and launched a podcast. During the show, Jessica and Kelly discuss how to come up with a good brand name, what it takes to start a blog, the art of personal content creation, and tips for podcast interviewers and guests.
Main Questions Asked:
- Talk about choosing a good blog, website, and podcasting name.
- How long did it take to get an episode live on iTunes?
- What’s it been like building out a blog?
- Where did you find a designer to do your logo?
- Is the blog something that generates revenue or a personal passion project?
- What do you do with the Facebook page, and how do you use it to engage with your community?
- Talk about your themed days on the blog.
- Are you incorporating 50 Fat Dates into your podcast?
- Do you think more podcasters and bloggers need to be doing more creative things like this to make their content more interesting?
- Do you prepare questions ahead of time, or do you bring people on who you really like?
Key Lessons Learned:
Branding
- When choosing a brand name, select something that is niche, has keywords, and explains what the brand is.
- Create a list of brand names, search the internet to see if the domains are available, and see what names competitors in your field are using.
- If your brand name isn’t searchable in iTunes as the actual podcast show name, change it in Libsyn to incorporate keywords.
- Choosing your brand’s logo is the gateway to your color palette and branding across all media.
- Decide on the domain name, create the logo, lock in the color palette, then select a WordPress template for the website.
Blogging
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