On this episode of Rhode to Success I interview Jared Easley, the bestselling author of Podcasting Good to Great; How to Grow your Audience through Collaboration. Jared is the host of Starve the Doubts and the man behind America’s only national podcasting conference; Podcast Movement. If you’ve ever thought of starting your own podcast or want to know a few insider tips then this is the episode for you!
Main Questions Asked
- What is the music you use on your podcast?
- How does building rapport with your listeners help build relationships with them?
- What are some things you did early on in your podcast that helped you build a strong audience?
- What is the podcast co-hosting strategy?
- Talk about the power of mentioning people’s name on a podcast
- How can speaking at attending live events grow relationships?
Key Lessons Learned
Music
- You can purchase stock music for your podcast, but it will be widely used
- Another alternative is to utilize local bands’ music which in turn helps promote them too
Early days of your Podcast
- Allow yourself permission to not be great when you start out podcasting
- Embrace your invisibility when you are starting your new idea. This is your chance to practice and improve.
- Focus on the people you are trying to serve and ask yourself “how do I get to know them and how do I develop a rapport?”
- If you want to get noticed online one of the best strategies is to start noticing (sharing) other peoples’ content who are in your target. This develops a rapport and synergy.
- Check in (share) on a consistent basis with several people
- Over time rapport generates reciprocity
- You don’t have to have the best equipment, guests, and performance straight away just start doing recording podcasts
- Perception is reality so just fake it till you make it
Benefits Podcasting with a Co-host
- There are different formats of podcasts; monologues, panels, interviews, and podcasts featuring co-hosts
- You can grow your network by inviting people on your podcast as a guest
- Think about how you can make people feel appreciated and share their story (how do you make it about them?)
- Helping other people get what they want helps you get what you want
- Building relationships doesn’t have to always be affiliate marketing, you can just genuinely help others
Mentioning People in your Podcast
- An on-air mention is a simple free strategy with big impact
- Ask yourself: “who are the people that would appreciate my mentioning them?”
- The best people to mention are the people in the ‘trenches’ and your target audience who wouldn’t usually get a mention
- A mention is a powerful way to get people excited and build rapport
- You can make somebodies day just by mentioning their name in your podcast
Speaking at and Attending Live Events
- Proximity is power
- When you are communication in person with someone you have a richer dynamic in your relationship connection
- Find unique ways to go to events or local Meetups
- Everyone loves a prize no matter what the speaking engagement
Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5 star rating and review in iTunes!
Links to Resources Mentioned
Tankia Dakka - The Garage Party
The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic