Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.
On today’s episode of Rock the Podcast, Jess and Margy discuss the importance of defining your company vision, and their experience of creating the company vision for Interview Connections. Jess and Margy always had goals that they set for themselves, and for the business. It wasn’t until recently that they decided they needed a larger vision statement for the company.
Many entrepreneurs have personal goals that they set when they begin their business, but when you start to build a team and bring your company to new heights, it’s important to cast a vision separately from what you want in your own life. Jess and Margy admit that they often collapsed “goals” with “vision,” but they knew they needed to create a vision that their team could rally around.
The Interview Connections Vision Statement is in three parts:
Part I: Our vision is to continue to lead the industry as the highest quality and most innovative podcast booking agency in the world.
Their first draft of the Interview Connections vision statement was that the company would be the best booking agency in the world. Jess and Margy decided to get a bit more specific, and indicate their ambition to being the highest quality agency. Interview Connections goes above and beyond with a specific podcast show research department, an in-depth discovery process, weekly check-ins, and a dedicated client success strategist.
Interview Connections also aims to be the most innovative booking agency. We’re constantly asking, “Where is the industry going? What is the role that podcast guesting plays in an entrepreneur’s life, and how can we optimize that in their business?”
Part II: Our vision is to transform entrepreneurs lives by transforming their business with visibility and strategy
What you get with Interview Connections is more than just bookings. What lights us up is when our clients have incredible experiences that change their lives on podcast interviews. It’s really about the transformation that happens to business owners as they increase their visibility as they share their story. Podcast guesting transforms how they do their business and it transforms them as people. They are having these incredible conversations, allowing themselves to be seen, and really developing themselves as both people and entrepreneurs.
We want to be taking people through a journey. Asking them, “What is possible when you make this leap in your business? After a year of being interviewed every single week, increasing your visibility, and having a strategy in place to convert leads from this visibility, what does your life look like?”
More than creating profit, a visible entrepreneur can actually step into work knowing that people see them as the expert that they always knew they were. There’s a huge transformation in confidence when you can show up to work knowing where your leads are going to come from.
2020 was the first year that Margy truly committed to being on 4-8 shows a month. She had never been this consistent, and it has totally changed Margy. Not just as an entrepreneur, but that visibility has...
