On this episode of Rhodes to Success, I interview Greg Hickman who is an entrepreneur, mobile marketing consultant, and creator of the Mobile Mixed podcast. If you want to know how to build your email list, increase webinar conversion, and drive sales with text messaging then this is an absolute must listen!
Main Questions Asked:
- Why is SMS marketing so powerful for podcasters?
- How does SMS marketing work, and how do you get people to opt in?
- What is your take on high downloads versus people who listen to every episode?
- What should lead magnets be?
- What are examples that will get people to opt in?
- Talk about your video training series and all the different ways you are putting out content.
- What is your business relationships philosophy?
Key Lessons Learned:
- If you are a podcaster and don’t blog, there is little reason for listeners to visit your site.
- Connect with listeners where they are (on their mobile device).
- Podcasts are great for authority, getting yourself on other shows, and creating relationships with people, but blog posts, such as tutorials, are what gets shared.
- It is much more difficult to create a viral podcast episode, as sharing is not as easy as blog content.
Two Types of Shows:
- 1) Passive listeners - E.g 20,000 passive listeners who are not going to show notes or opting in
- 2) Active listeners – E.g 500 active listeners who download every episode and offer a high conversion rate
SMS Marketing:
- 65% of podcasts are listened to on a smart phone.
- If you can’t get people to your show notes, then the odds of getting someone on your email list is low.
- Listening to a podcast is something people do while they are doing other...
