This episode of Rhodes to Success we cover how to grow your podcast audience. If you implement all the ideas in this episode, and don’t give up after a few months, you will definitely see your audience grow. During this episode, we discuss online and offline marketing, as well as networking.
Key Lessons Learned:
Online Marketing
Good Website
- Your website must have podcast show notes and links.
- If your website is bad, people won’t stick around.
- A fancy website and iTunes reviews can make your show look bigger than it is.
Social Media
- Be consistently marketing your show on Facebook, Twitter, LinkedIn, Pinterest, and Instagram.
Meet Edgar
- This is a social media scheduling tool that is $50 per month.
- Upload your content and set how often you want your posts shared on social media.
- Other options are Buffer and Hootsuite.
- Know that posts you create manually will get more views.
Graphic Design Tools
- Canva
- Pic Monkey
- Relay That
- Unsplash (stock photos)
Virtual Assistant
- VAs can be used to do the following busy work:
-
- Write your tweets, posts, blog posts
- Create graphics
- Upload to the scheduling platform
- Monitor engagement
Facebook Groups
- Create one for your podcast.
- Interact and engage in groups as a member.
- When you join a new group, it’s important to read the rules.
- The She Podcasts group is good for female podcasters.
Promote to Your Email List
- This is an action people often forget.
- Test and experiment with your email list.
- Regardless of how often you email, you must stay consistent.
- Email open rates are typically 5-10%.
Destinations
- iTunes
- Stitcher Radio
- Google Play
- I Heart Radio
- YouTube
- Sound Cloud
Networking & Relationships
Go on Other Podcasts
- Choose podcasts in your niche as a guest.
Interview your listeners, clients, and peers.
- Celebrities on your podcast is not the secret to success.
Be Bold
- Be vulnerable and say things people aren’t saying.
- People share shows that move them and stand out.
Resources:
Meet Edgar
Hoot Suite
Buffer
Canva
Relay That
Unsplash stock photos
Biz Women Rock
