Summary
On this episode of Rhodes to Success I interview Michelle Fetsch who is the creator of Women Enough and the Bare Campaign. Women Enough is an organization that supports women in having a healthy body image and self esteem through nude photo shoots. In this podcast Michelle will bring you amazing tips on how to connect with your audience and build relationships that move your business forward and have an impact (even if you don’t need your audience to take their clothes off!)
Main Questions Asked
- Share your background and history that led you to starting Women Enough
- How did you decide to do nude photo shoots?
- Tell us about the first time you asked another woman to take her clothes off and be photographed as part of your campaign
- What did you do that helped these women be comfortable in your campaign?
- Give us a blueprint of the campaign and how you are using the photographs
- Is there a way for women to be part of the campaign but not do a nude photo shoot?
- Talk about your relationships with the media
- What is your pitch and what do your tweets to celebrities say?
- What is the behind the scenes process? Do you have a spreadsheet of who you want to reach out to and when you’re following up if they haven’t responded?
- Have you used Contact Any Celebrity.com, IMDB Pro or anything similar?
- What are the steps you’ve taken to build media relationships?
- What are some of the areas you wish you were further along in but aren’t?
Key Lessons Learned
- Many girls grow up with their role models being the women in beauty magazines
- The goal of Women Enough is to create realistic media campaigns that support women in having a healthy body image and self esteem
- Many women are having children and haven’t addressed their own issues with themselves and are giving their problems to the next generation
- So many women have a perception that another person’s life is better than theirs
