Summary
On this episode of Rhodes to Success I interview Steven Essa who is known internationally as the “make money with webinars expert.” Steven gives business owners the flexibility to create additional streams of reveneu using the power of webinars. If you’ve ever wanted to monetize your podcast through webinars this is the best start you can give yourself!
Main Questions Asked
- What is a webinar?
- How professional does your Powerpoint presentation need to be and do you suggest outsourcing?
- Can you break down the webinar format?
- How can podcasters monetize their show with webinars?
Key Lessons Learned
Webinars Explained
- A webinar is a web seminar where you present a Powerpoint with voice, or video image
- Webinars are much like lectures but with the opportunity to sell at end
- The difference between a webinar and a teleseminar is that teleseminars only use the phone
- Webinars are usually presented on one particular topic
- Popular webinar platforms are Go To Webinar and Google Hangouts
- Webinars are automatable. You can place on YouTube and continue to make you sales after the live webinar
Webinar Effectiveness
- Webinars produce higher conversions than any other form of online marketing
- There is no better way to convert a prospect into a customer or an existing customer that’s bought a low end product into a higher paying customer
- The idea of a webinar is to deliver as much valuable information as you can and at the end offer a natural solution to the next step
Powerpoint
- Black and white slides are just as effective as color branded slides and sometimes work better as they are less distracting and seem less ‘salesy’
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