On today’s episode of Rock the Podcast, Margy talks to Interview Connections client and great friend, Nikki Nash! Nikki is a marketing expert, Hay House author, and the creator of the Market Your Genius Brand. After a decade-long career marketing Fortune 100 brands and tech start ups, Nikki set out to help women build profitable online businesses.
Margy and Nikki discuss the buzzword “thought leadership” and what it really means. Nikki talks about how she decided to leave behind her career of working for other people, to start her own business. Nikki’s genius is building a personal brand, and helping people turn their experiences and expertise into a business where they are making money and feeling fulfilled.
Through Nikki’s business, podcast, and book, she helps people share what they know so they can make an impact in the world.
One thing Margy sees frequently, is entrepreneurs and business owners using reused ideas with no substance. However, Nikki is a true thought leader. She has great, original content, and she is consistently committed to her content.
Margy asked Nikki, “What really makes someone a thought leader?”
Nikki feels that thought leadership gets collapsed with influencers, or someone with a large following. But thought leadership is really about how can someone take people to a new level? A thought leader has to have a new way of thinking to bring their clients or followers into a new idea.
According to Nikki, thought leadership is living in the inquiry of “What could this be like? Let’s explore. Let’s learn and become experts.”
A thought leader is also someone who is a leader, and to be a great leader you have to do some self work and personal development. Understanding yourself allows you to understand others and be present with others.
What makes someone a thought leader?
Nikki recommends that you start with the questions: “Who am I? What are my gifts and talents? Why am I here? What do I believe that I can contribute?” How can you challenge a way of being or a way of thinking? You also have to be okay standing out into the spotlight and doing it in such a way that people will follow, listen, grow and develop for the better because of what you’re putting out there.
It’s not about reinventing the wheel, and it’s not about discovering something that no one has ever heard of. It’s going deeper within yourself that actually gets you to thought leadership. If you’re always looking externally, asking “what are other people doing?” -- that’s when content gets stale.
Margy and Nikki recommend that you go deeper within yourself by telling your story. Ask yourself, “What makes me unique? What have I learned on the journey that I've been on that no one else has been on? How do I apply that to help others?”
Nikki’s experiences and journeys led her to the realization that all the stages of her dating life can be applied to marketing! In marketing, you need to build relationships with people. To do that, it’s just like dating. You meet the person, capture their attention, get their phone number, and spark a conversation.
By going out into the world and “dating” their potential clients or customers, changes the way Nikki’s clients think about marketing. By asking your potential clients if you can date them, you’re asking how you can show up for them. You may not be teaching a drastically new concept, but you’re teaching it in a way that changes the way people take action or move forward.
To anyone who wants to build their thought leadership, Margy explains that you have to get out on the court and you have to make content. She warns against giving into impostor syndrome. It’s crucial to get out there, make the content, and to have a goal to serve and put out quality content.
The best thought leaders are the ones who aren’t trying to be thought leaders because they’re not focused on being one -- they’re focused...
