In order to see results from your podcast, you need to have a clear goal and a reason that you are podcasting. If you don’t, you won’t know how to track and measure your results. On this episode of Rhodes to Success, I talk with real-life podcasters about their podcast goals as hosts and featured guests.
Key Points:
Goals
- There is a difference between having a ‘goal’ for your podcast and having a ‘reason’ you are podcasting.
- If you don’t have a clear goal, you can feel directionless.
- When you are podcasting for your business, it is important to have specific goals around getting your listeners, as well as the person you are interviewing.
S.M.A.R.T Goals
- S: Specific
- M: Measurable
- A: Achievable
- R: Realistic
- T: Time-bound
Example Goals
Podcast Hosts
- Grow the audience.
- Make money doing what you love.
- Relationship building.
- Make a deep connection to help someone and offer value.
- Earn a listener’s trust.
- Learn from interviewees.
- Promote your own business.
- Grow your business and establish yourself as an expert. This is focusing on your exposure and level of authority.
- Market research through interviews, stories, anecdotal evidence.
- SEO.
- Empower others through vulnerability.
- Inspire, encourage, and motivate the audience.
- Make resources available.
- Longevity; podcasts exist indefinitely.
- Conversion tool.
Featured Guest
- Provide value.
- Give back and serve in advance.
- Fast track network building activity.
- Exposure for your book or business.
- Expand influence and audience reach.
- Build site authority by getting link-backs.
- Permanent content marketing asset that builds relationship through intimacy of being in people’s ears.
Goals for Podcast Interviews for A Business Owner
- When you podcast for your business, it is important to have specific goals around getting new listeners, people on your list, and the relationship with the person you are interviewing.
- Contact host for a free session.
- Be informative, put the interviewee at ease, and ask questions.
- Bring value to the listener and enlighten them in some way.
- Promote the business and profession.
My Goals
- I don’t have S.M.A.R.T. goals as mine aren’t time-bound.
Having a Podcast
- The reason is to provide answers to frequently asked questions from my clients.
- My target market is my clients, so I send specific episodes to individual clients when I think it will be of value to them.
- When clients see success with podcast interviews as a host or a guest, they stay as a client longer.
Doing Interviews
- I interview my clients instead of guests on the show.
- The stronger a relationship I have with my clients, the longer they will stay with the business.
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