In order to see results from your podcast, you need to have a clear goal and a reason that you are podcasting. If you don’t, you won’t know how to track and measure your results. On this episode of Rhodes to Success, I talk with real-life podcasters about their podcast goals as hosts and featured guests.
Key Points:
Goals
- There is a difference between having a ‘goal’ for your podcast and having a ‘reason’ you are podcasting.
- If you don’t have a clear goal, you can feel directionless.
- When you are podcasting for your business, it is important to have specific goals around getting your listeners, as well as the person you are interviewing.
S.M.A.R.T Goals
- S: Specific
- M: Measurable
- A: Achievable
- R: Realistic
- T: Time-bound
Example Goals
Podcast Hosts
- Grow the audience.
- Make money doing what you love.
- Relationship building.
- Make a deep connection to help someone and offer value.
- Earn a listener’s trust.
- Learn from interviewees.
- Promote your own business.
- Grow your business and establish yourself as an expert. This is focusing on your exposure and level of authority.
- Market research through interviews, stories, anecdotal evidence.
- SEO.
- Empower others through vulnerability.
- Inspire, encourage, and motivate the audience.
- Make resources available.
- Longevity; podcasts exist indefinitely.
- Conversion tool.
Featured Guest
- Provide value.
- Give back and serve in advance.
- Fast track network building activity.
- Exposure for your book or business.
- Expand influence and audience reach.
- Build site authority by getting link-backs.
- Permanent content marketing asset that builds relationship through intimacy of being in people’s ears.
Goals for Podcast Interviews for A Business Owner
- When you podcast for your business, it is important to have specific goals around getting new listeners, people on your list, and the relationship with the person you are interviewing.
- Contact host for a free session.
- Be informative, put the interviewee at ease, and ask questions.
- Bring value to the listener and enlighten them in some way.
- Promote the business and profession.
My Goals
- I don’t have S.M.A.R.T. goals as mine aren’t time-bound.
Having a Podcast
- The reason is to provide answers to frequently asked questions from my clients.
- My target market is my clients, so I send specific episodes to individual clients when I think it will be of value to them.
- When clients see success with podcast interviews as a host or a guest, they stay as a client longer.
Doing Interviews
- I interview my clients instead of guests on the show.
- The stronger a relationship I have with my clients, the longer they will stay with the business.
Going on Shows as a Guest
- I go on other podcasts to build my network and have a low standard of entry.
Resources Mentioned:
BoomerIncomeIdeas.com
Betsypake.com
http://magicandsteele.com/
http://steeleempire.com/
http://greatbeeradventure.com/
http://podcastfiend.com/
http://jenteague.com/
http://innovationecosystem.com/
http://www.yourwaytova.com/
http://www.mattcundill.com/podcast
www.AuthoritySellingBook.com
www.MarketingHuddle.com
http://www.emiliocorsetti.com/
https://itunes.apple.com/us/podcast/butterflies-of-wisdom/id1060801905?mt=2
http://www.allaboutbreastfeeding.biz/
https://itunes.apple.com/us/podcast/life-gentleman-fashion-lifestyle/id1116526004?mt=2
http://rockyourretirement.com/
http://www.taramagalski.com/
Live Webinar:
Text ‘rock’ 72000
Jessicarhodes.biz/webinar
Subscribe to the show in iTunes or Stitcher Radio!
The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic
