When taking products abroad or when bringing overseas products here, certain principles apply. Zach Person explains experienced foreigners’ misconceptions about the US … even if they think they know it, the importance of using qualified reps and distributors, understanding regional differences in all countries, localizing product content and translating it, how many years to commit, the process for smaller companies, the best type of personality to help guarantee overseas success, what methods have not worked, packaging and images in Europe and the Middle East, and some great resources to access.
{You can hear the full Episode on Friday, April 28th}