Empathizing with consumers allows you to get to know them better, and as a result, better understand how to give them what they need. Don’t underestimate the impact that this kind of consumer kinship will have on your brand going forward as you poise yourself for growth. Ryan Pintado-Vertner is the founder of Smoketown LLC. He joins Elliot Begoun to talk about why you should give priority to empathizing with consumers. Human beings are extremely complicated, but with empathy, you may just be able to peel back the layers further and gain a more complete understanding of who it is you’re serving.
