Equity crowdfunding is now less complicated and more accessible, thanks to recent changes introduced by the SEC. This, combined with the added challenge of COVID-19 for CPG startups seeking to capitalize their launch, has driven a lot of business to Wefunder, a crowdfunding platform that specializes on this relatively new capitalization strategy. The company’s Director of Fundraising, Jonny Price, joins Elliot Begoun on this episode to demystify this. If you’re a new brand in the CPG space seeking for a viable crowdfunding option, Wefunder should be at the top of your list. Listen in to learn how you can start working with them.
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