With the pandemic offering no end at sight, e-commerce growth is still a hot topic among many entrepreneurs. With many businesses totally shifted or at least leveraged the online stage to avoid being left behind, the competition becomes a bit more challenging than ever. Sitting down with Elliot Begoun once again is Betsy McGinn of McGinn eComm, discussing which areas and metrics every entrepreneur should focus on when venturing into e-commerce, particularly in Amazon, without sacrificing prices or quality. She also explains how to achieve the proper balance between selling in your Amazon account and maintaining an efficient direct-to-consumer website, two distinctly different platforms that can lead to one strong win if managed the right way.
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