Although a popular concept, design thinking is still somewhat of a mystery to a lot of people. Design thinking is defined as an iterative process that teams use to understand users, challenge assumptions, redefine problems, and create innovative solutions to prototype and test. To shed more light on this process, Jeffrey Edwards brings on Marc Bolick, the leader of the US office of DesignThinkers Group. Marc is a passionate practitioner of the service design methodology and loves teaching people to optimize their opportunities and creativity.
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