Description

Welcome back Biz Wiz community, Today we are sitting down with Roger Burnett.  As co-founder of PromoCares and PromoKitchen, host of the popular So, You’re in Sales? podcast, executive producer of the PromoCares Radio podcast and co-author of the book Red Goldfish; Promo Edition, Roger offers a unique perspective on the many values of organizational alignment and the ways purpose capably serves as the 5th P of Marketing. He makes his living as founder of Social Good Promotions, a purpose-based marketing agency.

Questions You'll Hear Today:

1. How did you get into promotions?  I know you used to be a copier sales guy?
2. Tell our community a little about your book, and why you decided to write it?
3. What is the most effective piece of promo material?
4. What do you think should be the #1 consideration for business owners who want to invest resources to succeed in this economy?
5. How has COVID shifted how consumers and business view alignment?
6. What conditions are driving that choice? Has COVID had an effect here?  How?
7. What can a business expect to achieve if they were to adopt a strategy like this?
8. Mentality is important ---- Why is purpose such a strong choice for alignment in your mind?

Connect with Roger Burnett:

Twitter: @RogerBurnett & @GoodnessWarrior

Facebook: Social Good Promotions

Website: GOODnessWarrior.com & SocialGoodPromotions.com

Email: Roger@SocialGoodPromotions.com

Book: Red Goldfish Promo Edition: How Promotional Products Leverage Purpose to Increase Impact

Show: So, You’re In Sales? & PromoCares Radio 

LinkedIn: Roger Burnett & Social Good Promotions

Instagram: @sogoodpromo

Marketing with Purpose: How to Stand Out from the Competition Meeting Registration

BizWiz Links 

Amazon #1 Best selling book Nice Guys Finish First.

Doug's Business Building Bootcamp (10 Module Course)

Partner Links:

Amazon.com: Click before buying anything. Help support the podcast.

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Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.