One of the most effective approaches to cultural transformation is helping a team identify their non-negotiable beliefs that guide people’s behaviors and actions. This is where Ben Utecht focuses his strategies in guiding leaders in cultivating better environments, be it in a business or sports setting. In this episode, the former NFL football player and championship culture expert talks about his organizational culture creed. Ben explains how he helps create highly productive teams that put their core values and beliefs into effective action. He also opens up about the influence of his family and sports career in becoming a culture-centered individual who takes integrity and trust seriously.