John O’Brion of Grandpa Ray Outdoors was started as a tribute to my Grandpa Ray who owned the farm where I grew up and received my passion for animal nutrition. In 1990, I graduated from UW-Platteville with a degree in Ag Business/Ag-Economics. In 1991, I became one of the first independent ruminant nutritionists in the United States. In 1992, I started selling alfalfa, clover, small grains and other seeds. I was involved in research at the state level for the discovery farm program, sampling forages every week to show the differences in quality. I still provide nutrition work for other nutrition consultants and independent agri businesses. I know nutrition at an elite level. I have over 300 products in the market place that I formulated for other companies. In 2015, I started Grandpa Ray Outdoors to educate people and raise money for our youth. https://www.grandparayoutdoors.com/