Well there’s a pro and a con with the industry. The pro is is you get more selection to choose from. There’s more species that are being introduced. The con is everybody and their brother sees a window of opportunity. I mean that’s the American way. It’s capitalism. You know, they see a quick buck. They’re like, “You know what? I could make a quick buck. I’ll put a fancy bag together, put a deer on it, maybe get a celebrity endorsement, and I’m gonna sell it and make some money.” Sounds great, right? And, again, my thing is is I see so many poorly formulated products. So many products on the market that are not nutritionally sound. They’re not actually balanced mixes. Some mixes contain a bunch of cheap seeds that deer do not prefer to eat. Big price point, big profit margin. So, again, what’s happened is the industry as a whole, so many people are confused. Some people don’t even know what to buy. Everybody’s got the best seed. Everybody’s got a great story but marketing 101, the guy that helped was involved with one of the most famous marketing campaigns in the United States for beer manufacture. [inaudible 00:04:58] You know, I’m like, “Well what do you appeal to the average consumer?” In the wildlife industry, you know, it’s get a celebrity endorsement. Right? But it’s because why? Why plant that mix? How does it work? And those are the things that people do not know because very few people in the industry are willing to educate and that’s why I came into the industry using my background to try to educate people. To have them make a sound long-term, not short-term, sound long-term investment with their wildlife management program. Bruce: Wildlife management, land management and we’ve got six, we’re going on nine hours of this discussion. Why? Because everybody thinks they know everything about it and, yeah, that’s tongue in cheek but sometimes we’re our own worst enemies because we’re sitting at the bar, we’re playing Euchre, darts, pool and somebody says, “Well I’ve got blah blah blah, and look at the dear I killed last year.” And neither of them know what the heck they’ve got. And so education, education, education as we go forward at “Whitetail Rendezvous.” You know, we’ve got to educate people and by educating people, then you get to say, “Hey, you know, you ought to listen to this series from ‘Whitetail Rendezvous’ and we’ll go from there.” You know and so the, you know, when you buy a bag of seeds, here’s what I understand from especially big box stores. On the tag it says inert matter and, you know, really 25 pounds of seed, living, breathing, germinating seed, you know, 90% seed, you really don’t know what you have because a lot of that, 25%, 30% of that weight of that bag is nothing but that inert matter. Could be coating. Could be, you know, weed seed. You just don’t know. So how’s a guy really know…guy or gal really know what the heck they’re buying? John: And that’s one of my little pet peeves, one of those little things that I try to educate by going on social media and various sites. That’s the pro and con of dealing with Facebook and other online hunting related forum areas. I can use my education and show pictures, observations, teaching tools on how to calculate pure live seed, things like that, but then the downside is you get people that just post the picture of a really nice deer, like you mentioned. “I used this seed mix. That’s all you’ve got to do in your property.” Not so simple. Every property is unique. Your properties that you’re on, Bruce, are unique. Bradbury’s Farm property is unique. We’ve got another…your piece of land that’s on the opposite side of…my piece of land on the opposite side of the road from my mom and dad’s house. Same farm, right? Unique. Look,
