So we are in the process of basically creating a brand. That’s what we want Sportsman’s Culture to be, you know. If you go around all these hunting shops, Bass Pro, Cabela’s, all these places, you’ll see all types of different brands with their apparel, you know, sold in these stores. And basically, the way we’re looking at it right now, we got a couple years of a lot of dirty work we have to do to get there, you know. We have to build, through networking, you know, we need to have a strong foundation before we can get there. And we’re just starting to do apparel.
And we also, I didn’t mention this earlier, but we have four other companies that we work with. Sigma Outdoors, which is a scent company out of New York, Devin’s [SP] Scope, Deer:30 Mineral, which, by the way, has some of the best mineral I’ve used, and BearHug Ratchet Straps. And we do advertisements as well with them just like any other hunting show on the Outdoor Channel you see. But on the business standpoint, you know, we want people, like I said, like a community of outdoorsmen and conservationists that are wrecking our apparel around the country.
But we also want to have a strong footing here locally. We’re based out of Richmond, Virginia. And there’s a ton of outdoorsmen around here, ton of people that like to hunt. And I think we wanna be known, you know, within the community. I’m talking about, possibly, somewhere down the road maybe we’re gonna start guiding some hunts, duck-hunting-wise. But also, you know, talk about maybe starting some archery shoots at some of the farms that we have. And basically, just making it a whole community thing but having the business side of it as selling apparel and, you know, doing work for other companies advertisement-wise.
