Who is Grant Cardone?
At the age of 60 in the year 2019, Grant Cardone is famous as an internationally renowned sales trainer and as the bestselling author of The 10X Rule and If You’re Not First, You’re Last. His primary venture, Cardone Training Technologies, provides Fortune 500 companies, small businesses, and entrepreneurs with an interactive sales training platform.
Additionally, he has gained popularity for single-handedly building a massive real estate empire that has a present-day portfolio valuation of around $900 million. His investment vehicle, Cardone Capital, has been involved in more than $800 million in real estate transactions covering around 4,700 units of multi-family properties throughout many American states. Here is an overview of how Cardone built his multimillion-dollar real estate empire without raising external capital from anyone beyond his close family members.
Exploring Cardone’s Empire
Cardone’s interest in real estate as an investment option is owing to several key reasons and features the property market offers. They include better stability in property valuations compared to the high volatility observed in the equity market, regular cash flows in the form of monthly rent from tenants, benefits of amortization as rent from tenants pay down the debt and help create long-term wealth, tax benefits available in the form of depreciation, potential for long term appreciation in property value, and availability of leverage which allows one to purchase property worth four times the money they actually have.
Based on the tagline “Making big deals available to everyday investors,” Cardone's real estate venture raises money from the public by launching public equity funds in which common investors can purchase units/shares. The collected money is used to purchase existing income-generating properties, and the earnings are shared with the investors as regular monthly distributions. Created through real value and tangible assets, Cardone claims to simplify the real estate investment for the average Joe investor.
For instance, the Cardone Equity Fund IV will use the collected capital to invest in purchasing multi-family properties in the states of Florida, Texas, and Alabama. The fund manager may also occasionally invest in single family and commercial properties, and in other real estate-backed investments in other markets within the Continental U.S.
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