When you’re selling something, some questions that come up in your mind are, are people going to buy what you’re selling? Are they going to respond to it? What features do they value? A great way to answer that is market research. Market research expert, Laura Hazzard, has worked with big brands like Target, Starbucks, Disney, Fox, and Sony. She’s done everything from plus size women’s apparel to cat food and everything in between. Laura shares that it’s so critically important to ask questions because then you have a better understanding of why people purchase the things they do. She says that big brands and small companies should both dive deep into market research. They should have a process that they run to see if people will buy their products so they can cut down on costs by avoiding mistakes and optimize their sales.
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