Navigating change in healthcare requires bold leadership, deep empathy, and a commitment to ongoing evolution. In this episode, Alexa Pitoulis, Executive Director of BC Family Doctors, shares her experience leading an organization at the forefront of family medicine advocacy. She dives into the longitudinal family physician payment model, the rapid transformations sparked by the pandemic, and the power of iterative change. Alexa also explores how strategic planning can serve as a tool for connection and collaboration — and why creating space for reflection is essential for sustained progress.