When your business is in a state of flux and growth is stalled, your business is becoming toxic. In today’s competitive market, every entrepreneur should think fast in order to survive because if not, you might lose what you built up with all the sweat and tears in just a blink. With a lot of ideas coming out everywhere, there’s a 100% chance your product is not as unique as you thought it was from the start. In a nutshell, the secret sauce to stop this toxicity is to check out competitor analysis tools and do a competitive research.