Description

About Tom Ruwitch: Tom Ruwitch is the owner of Story Power Marketing and a seasoned marketing expert with over 20 years of experience. After successfully founding and selling MarketVolt, an email marketing software and services firm, Tom recognized the critical role of a powerful business story in achieving marketing success. With Story Power Marketing, Tom helps business owners transform their content from dull to captivating, enabling them to attract more customers and clients. By utilizing a unique and proven process, Tom and his team empower entrepreneurs to discover their business stories, strengthen their messages, and keep the power running. With Story Power, businesses can inspire prospects to take action, resulting in increased engagement, conversions, and overall marketing effectiveness.

In this episode, Ryan and Tom Ruwitch discuss:

• Transforming your expertise into captivating content
• Turning boring topics into interesting stories for audience engagement and desired results
• Unblocking writer's block and captivating serious business audiences with simple, relevant storytelling strategies
• Enhancing client communication for better outcomes

Key Takeaways:

• To overcome writer's block and craft captivating content, one must embark on a journey of exploration, uncovering unique narratives and assembling building blocks of familiar structures, thus empowering individuals to effortlessly showcase their expertise through captivating and accessible material.
• Take ordinary elements or subjects and shape them into captivating stories that mirror the hopes and challenges of your audience, guiding them through a transformative expedition from their current situation to a desired outcome, employing relatable experiences, anecdotes, or parables that deeply connect with them.
• Craft compelling stories using the three E framework (empathize, envision, enable) to overcome writer's block, captivate your audience, and build genuine connections in your business, ensuring consistency and authenticity throughout your marketing journey while avoiding the pitfalls of relying on AI-generated content.
• The key to remarkable growth and success is to foster curiosity, actively observe and appreciate, find fascination in frustrating situations, and maintain an open-minded approach that welcomes all ideas, ultimately resulting in stronger relationships and exceptional outcomes. 

"There are all sorts of things that I teach in my programs about how to save time and reduce the frustration and get unstuck using AI tools. But if you let the robot write the content, what you're doing is allowing your content to go out there in a voice that's not yours and that inconsistency in voice. I am one person when I'm across the table or on a Zoom call or in a phone call and my emails are another person, that disconnect will burn you in the end." — Tom Ruwitch

Connect with Tom Ruwitch: 

Website: https://storypowermarketing.com/ 

Email: tom@storypowermarketing.com 

Show: https://podcasts.apple.com/us/podcast/the-story-power-marketing-show/id1580436823 

Facebook: https://facebook.com/tomruwitch 

LinkedIn: https://www.linkedin.com/in/tomruwitch/ 

Schedule your free 1:1 Profit Breakthrough Session with Ryan here: https://go.oncehub.com/profit

Connect with Ryan Kimler: 

Net Profit CFO Home Page:www.netprofitcfo.com

Email: ryan@netprofitcfo.com

Facebook:www.facebook.com/rkimler

LinkedIn:www.linkedin.com/in/ryankfinancialclarityllc/

LinkedIn NPC Company:https://www.linkedin.com/company/netprofitcfo/

LinkedIn FC Company:https://www.linkedin.com/company/financial-clarity-llc/

Show notes by Podcastologist Andy Santiago

Audio production byTurnkey Podcast Productions. You're the expert. Your podcast will prove it.