Description

About Doug Sandler: He has interviewed hundreds of business leaders. As co-host of The Nice Guys on Business Podcast and an interviewer, Doug has interviewed digital marketing guru Gary Vaynerchuk, media superstar Arianna Huffington, ABC’s Dan Harris, Celebrity Apprentice Jeffrey Hayzlett, NY Times and Wall Street Journal best-seller Jeffrey Gitomer, and dozens of celebs and business leaders. As an author, Doug’s book, Nice Guys Finish First, is an Amazon best seller. Doug is a nationally recognized speaker and shares his Nice Guy’s relationship-building message with businesses across the country. As Turnkey’s concept development expert, Doug works directly with clients on podcast planning and development.

In this episode, Ryan and Doug discuss:

• The first steps in creating a podcast 
• Community, Influence, and Money 
• The golden opportunity in podcasting
• What it takes to launch a podcast right 

Key Takeaways:

• The people who would have the easiest time starting a podcast would be those who know their market, their offer, and their message. At the minimum, you’ve got to understand what your brand is. 
• There are generally three reasons why people build a podcast: either they want to build a community, become an influencer and resource within their industry, or just want to make money. These three are all byproducts of each other but leaning into one direction at the beginning is the best way for you to start at the pace that is appropriate for your goal. 
• The golden opportunity in podcasting comes from putting somebody in the guest seat that’s prequalified to buy what you sell, refer business to you, or have a product or service that complements but doesn’t compete with yours through an affiliate relationship. 
• Launching a podcast right would take time and would take people. Editing, producing, or distributing are probably not in your zone of genius. By doing these things yourself and rushing the launch with barely any direction, you’ll only be giving yourself a hard time for little to no results.  

"[On podcasting] It's a business development tool. It's a lead gen tool in many cases. And whether you're in it for building community, growing your influence, or making money, the byproduct of all of those is it's going to lead back to more business." — Doug Sandler

Check out Doug’s book, “Nice Guys Finish First”, by clicking on this link: https://www.amazon.com/Nice-Guys-Finish-First-Sandler/dp/162865161X 

Connect with Doug Sandler: 

Website: https://turnkeypodcast.com/ 

LinkedIn: https://www.linkedin.com/in/doug-sandler-1a346649/ 

Schedule your free 1:1 Profit Breakthrough Session with Ryan here: https://go.oncehub.com/profit

Connect with Ryan Kimler: 

Net Profit CFO Home Page:www.netprofitcfo.com

Email: ryan@netprofitcfo.com

Facebook:www.facebook.com/rkimler

LinkedIn:www.linkedin.com/in/ryankfinancialclarityllc/

LinkedIn NPC Company:https://www.linkedin.com/company/netprofitcfo/

LinkedIn FC Company:https://www.linkedin.com/company/financial-clarity-llc/

Show notes by Podcastologist Chelsea Taylor-Sturkie

Audio production byTurnkey Podcast Productions. You're the expert. Your podcast will prove it.